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Rich media internet advertisement content matching and effect evaluation method

An Internet advertising and multimedia content technology, applied in the field of effect evaluation and advertising content matching, can solve the problems of inaccurate evaluation of advertising effectiveness, do not support other media forms, only support web page information, etc., to eliminate cheating clicks, fast search and match , the effect of improving the accuracy

Inactive Publication Date: 2011-11-23
BEIJING SHOUJIA COMM TECH
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AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to solve the problems in the prior art that the common advertising information matching and evaluation software only supports web page information and does not support other media forms, and the evaluation of advertising effectiveness is inaccurate, and provides a method for content matching and effect evaluation of rich media Internet advertisements

Method used

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  • Rich media internet advertisement content matching and effect evaluation method
  • Rich media internet advertisement content matching and effect evaluation method
  • Rich media internet advertisement content matching and effect evaluation method

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Embodiment Construction

[0035] The present invention aims at the multimedia characteristics of Internet advertisements, including text, voice, video, pictures, etc., extracts the characteristics of massive information in Internet advertisement content, and establishes a content-based feature library; then establishes the associated knowledge of Internet advertisement content characteristics based on the XML model Library and semantic relationship table, using Ontology technology to realize the semantic representation of advertising content; and then using Agent-based automatic semantic matching technology to support fast and accurate search and matching of text, voice, video, pictures, etc. of business information. Such as figure 1 shown.

[0036] On this basis, build an Internet advertising effectiveness evaluation and analysis system, and provide technical support for the precise push and service of advertising by establishing an advertising audience behavior model.

[0037] The present invention ...

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Abstract

The invention relates to an advertisement content matching and effect evaluation technology, and provides a rich media internet advertisement content matching and effect evaluation method. The method comprises the following steps of: dynamically collecting network data, and processing multimedia content; analyzing the multimedia content, extracting features and establishing a feature library; establishing a feature management knowledge base and a semantic relation library based on an XML model; implementing semantic representation for the network advertisement content by a ontology base technology; implementing quick and accurate matching of text, voice, video, picture and the like through an Agent-based automatic semantic matching technology; generating a mass of record files and information bases from the representation of user elemental information, user behavior and user keywords through WEB data mining, thereby obtaining indexes, such as browse rate, click rate, paths, association rules, sequence modes, statistical characteristics and the like, and deeply mining and analyzing the indexes to evaluate the advertisement effect.

Description

technical field [0001] The invention relates to advertisement content matching and effect evaluation technology, in particular to a method for rich media Internet advertisement content matching and effect evaluation. Background technique [0002] Internet advertising has now been widely used in various websites, providing a good profit growth point for website operators. The usual method uses a keyword matching strategy to carry out advertisement placement and evaluation, that is, the advertisement server on the network side analyzes the content of the page browsed by the user, extracts the keywords that meet the conditions, and matches the keywords with the keywords in the advertisement library. Ads are matched and matched ads are returned to the web page and displayed to the browsing user. [0003] Ordinary advertising information matching and evaluation software mostly only supports web page information and does not support advertisements in other media forms, which has ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 胡飞阳王健项东方苏琪
Owner BEIJING SHOUJIA COMM TECH
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