Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators

Abstract

A BioNet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators for an advertising measurement and recommendation system that correlates the physiologic parameter responses to impressions of (World Wide Web and multimedia Web television) advertisements with post-impression transactional activity, clickthroughs and sales, to measure the effectiveness of the advertisements and recommend preferred media choices and media themes to media providers.

Description

RELATED APPLICATIONS [0001] This application is a continuation of U.S. patent application Ser. No. 09 / 693,677, filed Oct. 19, 2000, now U.S. Pat. No. ______, issued Jun. 7, 2005.BACKGROUND OF THE INVENTION [0002] 1. Field of the Invention [0003] The present invention relates to website media content controls used to make real-time selections of media displayed to a consumer viewer of a website and methods for selecting the materials that will satisfy the viewer, meet targets of advertisers to specific audiences and induce the sale of merchandise / download pay-for-use media. More particularly, the present invention pertains to a BioNet method, system and personalized web content manager used to customize the web browsing experience of the viewer and facilitate online sales by web site merchandisers, the BioNet method and system being responsive to browser viewers' psychological preferences in a legacy database, and at least one of available real time observable behavioral signals that...

AI Technical Summary

Benefits of technology

[0150] It is another object of the present invention to provide a new BioNet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiologic stress indicators which may be easily and efficiently manufactured and marketed.

[0151] It is a further object of the present invention to provide a new BioNet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiologic stress indicators which is of a flexible and reliable architecture scalable for use on systems with web browsers on various personal computers and internet appliances that use operating Microsoft Windows, Linux, OS / 2, PALM OS, Windows CE severed by web servers that operate on a variety of UNIX, Windows NT, IBM AIX, Sun Solaris, Apple Macintosh OS n-X others on various server platforms.

[0152] An even further object of the present invention is to provide a new personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiologic stress indicators which is susceptible of a low cost of programming and distribution with regard to both media and labor, and which accordingly is then susceptible of low prices of sale to the advertisers and media providers, thereby making such personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiologic stress indicators economically available to the buying public.

[0153] Still another object of the present invention is to provide a new BioNet method, system and personal web content manager responsive to behavioral responses and physiologic stress indicators which provides in the apparatuses and methods of the prior art some of the advantages thereof, while simultaneously overcoming some of the delayed response of existing recommendation systems that must wait for explicit action via user click or input before deciding on further recommendations and disadvantages normally associated therewith.

Problems solved by technology

With multiple ad views on several banners and sidebars, it is difficult to attribute behavior to a particular ad view.

The most widely known fear used in sales is the limited time promotion that works on the fear of losing a good deal.

In comparison, APT says competing approaches rely upon one and only one predictive statistical technique, exposing users to its flaws when it is not the best predictor of future results.

The problem that consumer viewers often browse and select products but abandon the online shopping cart before a sale is completed.

While these devices fulfill their respective, particular objectives and requirements, the aforementioned patents do not disclose a new BioNet method, system and personalized web content manager that immediately responds to real time indications of stress or interest of the website viewer.

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