Promotion information pushing method and device, equipment, medium and product

A technology for promoting information and promoting objects. Applied in the field of artificial intelligence, it can solve the problems of poor resource utilization, increase the number of pushes, and it is difficult to truly reflect the probability of users' consumption of promotion objects, so as to improve resource utilization and reduce pushes. effect of times

Pending Publication Date: 2021-12-24
BEIJING YOUZHUJU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in actual scenarios, different users may have different consumption demands for the promotion objects in the promotion information. Only by evaluating the promotion information, it is difficult to truly reflect the probability of users consuming the promotion objects, and thus obtain conversions with large errors. Rate
Therefore, if the promotion information is pushed to the user based on the conversion rate with a large error, the promotion effect is not good, such as increasing the number of invalid pushes, which leads to the waste of resources (such as computing resources, storage resources, etc.) used to push the promotion information. poor resource utilization

Method used

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  • Promotion information pushing method and device, equipment, medium and product
  • Promotion information pushing method and device, equipment, medium and product
  • Promotion information pushing method and device, equipment, medium and product

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Embodiment Construction

[0028] The terms "first" and "second" in the embodiments of the present disclosure are used for description purposes only, and cannot be interpreted as indicating or implying relative importance or implicitly indicating the quantity of indicated technical features. Thus, a feature defined as "first" and "second" may explicitly or implicitly include one or more of these features.

[0029] First, some technical terms involved in the embodiments of the present disclosure are introduced.

[0030] The promotion information refers to information used to publicize the promotion object to be promoted, for example, the promotion information may be an advertisement or the like. Generally, a merchant can design promotional information for the promotional object based on the promotional object, and entrust an advertiser to push the promotional information to the user. Usually, before the promotion information is pushed to the user, the promotion information will be evaluated through an e...

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Abstract

The invention provides a promotion information pushing method and device, equipment, a medium and a product. The method comprises the steps that a to-be-promoted promotion object is determined; determining a target user according to the characteristics of the promotion object and the characteristics of at least one user; and pushing the promotion information of the promotion object to the target user so as to promote the promotion object. Therefore, according to the method, the invalid pushing times can be reduced, the waste of calculation resources and storage resources used for pushing the promotion information is reduced, and the resource utilization rate is improved.

Description

technical field [0001] The present disclosure relates to the technical field of artificial intelligence, and in particular to a promotion information push method, device, equipment, computer-readable storage medium, and computer program product. Background technique [0002] Conversion rate (conversion rate, CVR) refers to the fact that after a user pushes a promotional information (such as an advertisement), the user is willing to consume or even make a purchase on the promoted object (such as digital products, tourist attractions, literary works, etc.) in the promotional information. probability of consumption. Generally, merchants can design promotional information for the promotional object based on the promotional object to be promoted, and entrust advertisers to push the promotional information to users, so as to increase users' attention to the promotional object and guide users to consume the promotional object. [0003] Before pushing the promotional information to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 邱明涛
Owner BEIJING YOUZHUJU NETWORK TECH CO LTD
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