Multimedia information playing control method and device, electronic equipment and storage medium

Abstract

The invention relates to the technical field of computers, in particular to a multimedia information playing control method and device, electronic equipment and a storage medium, and is used for improving the stability of multimedia information consumption. The method comprises the following steps: determining a plurality of pieces of original multimedia information meeting a target condition; respectively obtaining virtual multimedia information corresponding to the plurality of pieces of original multimedia information, wherein each piece of virtual multimedia information and the corresponding original multimedia information have the same orientation condition and recommendation content and different delivery parameters; after a multimedia information playing request sent by a client is received, screening out target multimedia information conforming to the multimedia information playing request from the multiple pieces of original multimedia information and the virtual multimedia information based on the orientation condition and the delivery parameter; and performing multimedia information playing control based on the target multimedia information. According to the invention, the virtual multimedia information can independently participate in each stage of multimedia information competition, so that the stability of exposure consumption of the multimedia information is improved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a multimedia information playback control method, device, electronic equipment and storage medium. Background technique [0002] With the rise of the Internet, network multimedia information is widely popular in major portals, search engines, social networks, and various terminal device applications, and the effectiveness of Internet multimedia information is becoming more and more important. [0003] In practical applications, how much exposure and consumption opportunities a multimedia information can obtain depends largely on the estimated exposure click-through rate (Predict Click-through Rate, pCTR) and estimated click-through rate (Predict Conversion Rate, pCVR). accuracy. Due to the sparsity of multimedia information data and the impact of traffic fluctuations, the estimation deviation of pCTR and pCVR is often relatively large, which will lead to fluctuat...

AI Technical Summary

Problems solved by technology

Due to the sparsity of multimedia information data and the impact of traffic fluctuations, the estimation deviation of pCTR and pCVR is often relatively large, which will lead to fluctuations in the estimated effective cost per mile (eCPM) of multimedia information, which in turn makes The multimedia message cannot win in the multimedia message competition

[0004] Therefore, how to reduce the abnormal fluctuation of multimedia information consumption due to the fluctuation of pCTR and pCVR estimation deviation is urgent to be solved.

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