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Advertisement monitoring method and device, equipment and storage medium

A technology for advertising and storing transactions, applied in the computer field, which can solve the problems that images or videos are easily tampered with, data availability is not high, and self-certification is impossible.

Pending Publication Date: 2021-07-06
BEIJING JINGDONG ZHENSHI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the present invention, the inventor found that there are at least the following problems in the prior art: it is difficult to guarantee the professionalism of the personnel who monitor and step on the spot and shoot, resulting in low usability or insufficient comprehensiveness of the captured data; in addition, manually captured images or The video is easy to be tampered with, falsified, and cannot be self-certified, so the authenticity of the data cannot be guaranteed

Method used

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  • Advertisement monitoring method and device, equipment and storage medium
  • Advertisement monitoring method and device, equipment and storage medium
  • Advertisement monitoring method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0028] The advertisement monitoring method provided in this embodiment is applicable to the acquisition, storage and authenticity verification of advertisement monitoring data in the scenario of advertising based on express delivery services. The method can be executed by an advertising monitoring device, which can be realized by software and / or hardware, and which can be integrated in an electronic device with blockchain bookkeeping capabilities, such as a desktop computer or server. see figure 1 , the method of this embodiment specifically includes the following steps:

[0029] S110. Acquire data and generate a storage transaction request sent from the node. The transaction request includes the advertisement monitoring data corresponding to the courier package with advertisements. The advertisement monitoring data includes advertisement delivery information and package status information. The advertisement delivery information is used to represent the use of express delivery...

Embodiment 2

[0048] In this embodiment, on the basis of the first embodiment above, the related steps of "storing the advertisement monitoring data in the cloud storage space" are added. On this basis, the relevant steps of "verifying the authenticity of the target advertisement monitoring data" can be further added. The explanations of terms that are the same as or corresponding to the above-mentioned embodiments will not be repeated here. see figure 2 , the advertising monitoring method provided in this embodiment includes:

[0049] S210. Acquire data and generate a storage transaction request sent from the node. The transaction request includes the advertisement monitoring data corresponding to the courier package with advertisements. The advertisement monitoring data includes advertisement delivery information and package status information. The advertisement delivery information is used to represent the use of express delivery Information about the ad delivered by the package.

[...

Embodiment 3

[0067] On the basis of the above-mentioned embodiments, this embodiment takes the advertisement on the outer packaging of the packing box as an example, and illustrates the implementation steps of the method for monitoring broadcasting of advertisements based on express delivery packages in the entire express delivery process. The explanations of terms that are the same as or corresponding to the above-mentioned embodiments will not be repeated here.

[0068] The block generation master node in this embodiment includes the broadcast monitoring platform master node and the third-party logistics platform master node, and the data generation slave nodes include the package delivery slave node and the package delivery slave node. see image 3 , the full-process advertising monitoring method provided by this embodiment includes:

[0069] S301. The advertisement delivery party enters the packaging box advertisement delivery demand through the advertisement platform.

[0070] S302....

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Abstract

The embodiment of the invention discloses an advertisement monitoring method and device, equipment and a storage medium. The method comprises the steps that a storage transaction request sent by a data generation slave node is collected, the transaction request comprises advertisement monitoring data corresponding to an express parcel with an advertisement, and the advertisement monitoring data comprises advertisement putting information and parcel state information; the advertisement putting information is used for representing information of an advertisement put by using the express parcel; generating storage transaction data based on the advertisement monitoring data, and generating a storage transaction data identifier based on the storage transaction data; and storing the storage transaction data and the storage transaction data identifier in a local advertisement monitoring block chain. According to the technical scheme, the advertisement monitoring data based on the express parcel is stored by utilizing the block chain, so that the authenticity of the advertisement monitoring data is enhanced by utilizing the non-tampering characteristic of the block chain technology.

Description

technical field [0001] The embodiment of the present invention relates to computer technology, and in particular to an advertisement monitoring method, device, equipment and storage medium. Background technique [0002] With the development of e-commerce and express delivery technology, there are now many advertisers (such as merchants) for advertising by pasting or printing advertisements on express packages. In order to keep abreast of the advertising delivery situation, it is usually necessary to obtain the delivery process data of whether the express package with the advertisement is actually delivered to the consumer through the advertising monitoring method. [0003] The current advertising monitoring method is mainly to step on the spot and shoot the advertising process manually. For example: the third-party advertising monitoring method of labor dispatch, that is, the advertiser hires temporary labor to monitor and shoot the advertisement; the monitoring method of t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F21/64G06F21/62G06F21/60
CPCG06Q30/0251G06F21/64G06F21/602G06F21/6218
Inventor 丛庆
Owner BEIJING JINGDONG ZHENSHI INFORMATION TECH CO LTD
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