Omni-channel chain operation background system for quick response

Abstract

The invention discloses an omni-channel chain operation background system for quick response, which comprises an intelligent middle platform, a cashier terminal, a database, a server, an updating module and an intelligent middle platform coupon cloud platform, and is characterized in that the intelligent middle platform is a unified platform oriented to commercial ecology and is used for releasingthe association relationship between each ERP and CRM of the background and the front end; the cashier terminal is used for customer consumption and terminal data management; the server side can be in butt joint with a plurality of databases such as Oracle, DB2, Sqlserver and Mysql to realize data transmission; the system has the beneficial effects that a powerful promotion model and an operationengine support most promotion modes in the retail industry, the business matching degree is high, the adaptability is high, and the operation performance is good; a perfect coupon model and operationand pre-calculation engine supports most coupon marketing scenes on the market, and is high in adaptability, rich in scene and good in operation performance; and different types of interface butt joint modes are provided, so that different systems can be integrated efficiently.

Description

technical field [0001] The invention belongs to the technical field of chain operation, and in particular relates to an omni-channel chain operation background system for quick response. Background technique [0002] With the changes in supply and demand and the popularization and application of mobile Internet, consumers' personalized consumption demands are becoming more and more obvious. The traditional related technologies are all terminals and channels that independently realize the business logic of products, prices, promotions, memberships, coupons, payments, orders, inventory, etc. [0003] Generally, ERP directly provides data and services for various terminals and various channels, and some functions not supported by ERP are developed by different channels. The schematic diagram of the system structure of the prior art is shown in the attached drawing of the description figure 1 Shown; There are following deficiencies in the prior art: [0004] 1. Under the back...

AI Technical Summary

Problems solved by technology

[0007] The purpose of the present invention is to provide a fast-response omni-channel chain management background system to solve the problem of customers’ consumption contacts (mini-programs, APPs, There are more and more WeChat malls, three-party platforms), and it is a bit difficult to support the front-end of multi-business, multi-channel, and multi-scenario; Solve the efficiency problems of enterprise management and operation; in the context of full-format and omni-channel operations today, how to achieve rapid response and support for various flexible and diverse promotions and marketing activities through the background is a problem; The ERP systems come from different manufacturers. The support for the front-end needs to realize the linkage between multiple systems in multiple formats, resulting in more and more interfaces, more and more complex businesses, and higher and higher system usage costs.

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