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Multimedia data processing method and server

A technology of multimedia data and processing method, applied in the field of data processing in the Internet field, can solve the problems affecting the execution rate of advertising orders, the small amount of advertising orders pushed, and the shortage, so as to alleviate the shortage problem, increase the order execution rate, The effect of increased push volume

Active Publication Date: 2021-12-10
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the above-mentioned advertising order is not selected, an exposure opportunity will be missed, that is to say, the advertisement needed for this exposure opportunity is not selected, which may easily cause a shortage problem, and because the server can only push one advertising order for one exposure opportunity, Therefore, the server pushes less to the insertion order, which in turn affects the execution rate of the insertion order

Method used

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  • Multimedia data processing method and server
  • Multimedia data processing method and server
  • Multimedia data processing method and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0041]The embodiment of the present invention provides a kind of processing method of multimedia data, such as image 3 As shown, the method may include:

[0042] S101. Receive a first request from a first terminal, where the first request is used to request to send multimedia data for a first user corresponding to the first terminal.

[0043] In the embodiment of the present invention, the first user in the first user set sends a request to its corresponding server after logging in to an application such as a social application, an instant chat application, or a news application through the first terminal, that is, the first request, Multimedia data is sent with a request for the first user.

[0044] Here, the first user logs in applications such as social network service (SNS, Social Networking Services) applications, instant messaging applications, news applications and other applications on the first terminal. Since the interfaces of these application programs specificall...

Embodiment 2

[0104] Based on the description of Embodiment 1, as Figure 7 As shown, S103 is a multimedia data processing method provided by the embodiment of the present invention, the server selects the second order corresponding to the first order from the first multimedia data set according to the first preset menu policy. The process may include: S1031-S1034. as follows:

[0105] S1031. Perform preprocessing on the first multimedia data set to obtain a first candidate multimedia data set.

[0106]In the embodiment of the present invention, the server periodically synchronizes a first multimedia data set from the DSP through an offline module, and the first multimedia data set includes order transaction identifiers (for example, Deal IDs) of different users. Here, the DSP transmits the Deal ID to the multimedia server in the form of a protocol buffer file through the offline module.

[0107] Exemplary, DSP synchronizes a first multimedia data set (order white list) for the multimedi...

Embodiment 3

[0143] like Figure 11 As shown, the embodiment of the present invention provides a server 1, the server 1 may include:

[0144] The receiving unit 10 is configured to receive a first request from a first terminal, where the first request is used to request to send multimedia data for a first user corresponding to the first terminal.

[0145] The acquiring unit 11 is configured to, in response to the first request, acquire a synchronized first multimedia data set to be used as a candidate for data completion; and,

[0146] The selection unit 12 is configured to select the first order corresponding to the first request from the second local multimedia data set; and select the first order from the first multimedia data set according to the first preset menu policy The second order corresponding to the first order is selected from the list.

[0147] A sending unit 13, configured to send an order set obtained from the first order and the second order.

[0148] The receiving uni...

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Abstract

The embodiment of the present invention discloses a method for processing multimedia data, including: receiving a first request from a first terminal, where the first request is used to request to send multimedia data for a first user corresponding to the first terminal; responding to the first request, Obtain the synchronized first multimedia data set, select the first order corresponding to the first request from the local second multimedia data set; Select the second order corresponding to the first order; send the order set obtained by the first order and the second order; receive the feedback response to the order set, parse the sub-order of the order set from the feedback response, and send the sub-order To the first terminal, the first terminal sequentially loads and plays at least one piece of multimedia data in the sub-order. The embodiment of the invention also discloses a server.

Description

technical field [0001] The invention relates to data processing technology in the Internet field, in particular to a multimedia data processing method and server. Background technique [0002] With the development of Internet technology, the forms of information interaction are diversified. Taking advertising information as an example, in several interactive modes of advertising information, when the server receives a request and processes it, there may be multiple exposure opportunities in the request, and the server pushes an advertisement for each exposure opportunity Order, whether the insertion order is selected or not determines the delivery of the insertion order in the terminal. If the above-mentioned advertising order is not selected, an exposure opportunity will be missed, that is to say, the advertisement needed for this exposure opportunity is not selected, which may easily cause a shortage problem, and because the server can only push one advertising order for ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/435G06F16/41G06F16/9535G06Q30/02
CPCG06F16/435G06F16/9535G06F16/41G06Q30/0277G06Q30/02G06F16/00
Inventor 陈蕾杨昆龙王淑刚
Owner TENCENT TECH (BEIJING) CO LTD
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