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Method of constructing customer grouping model and computing device

A technology of computing equipment and models, applied in the Internet field, can solve problems such as waste of information resources, achieve the effect of improving accuracy and improving product marketing efficiency

Inactive Publication Date: 2018-07-06
BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the prior art, the SMS group sending strategy is usually adopted, that is, corresponding recommendation SMS is sent to all registered users. However, in real life, many users will not take the initiative to buy the corresponding product no matter whether they receive the recommendation SMS, or even if they do not receive the SMS. Will take the initiative to buy products, which undoubtedly makes this group posting strategy cause a lot of waste of information resources

Method used

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  • Method of constructing customer grouping model and computing device
  • Method of constructing customer grouping model and computing device
  • Method of constructing customer grouping model and computing device

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Embodiment Construction

[0019] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0020] figure 1 is a block diagram of an example computing device 100 . In a basic configuration 102 , computing device 100 typically includes system memory 106 and one or more processors 104 . A memory bus 108 may be used for communication between the processor 104 and the system memory 106 .

[0021] Depending on the desired configuration, processor 104 may be any type of processing including, but not limited to, a microprocess...

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Abstract

The invention discloses a method of constructing a customer grouping model, which is suitable to be executed in a computing device. The method comprises the following steps: obtaining the attribute data of a plurality of users, the historical behavior data of each user on a target website within a predetermined period and the short message recommendation record sent by the target website to the users within the predetermined period; calculating multiple feature values of each user according to the attribute data and the historical behavior data obtained, and constructing the multiple feature values of each user into a feature vector; marking the purchase attribute category of each user according to the short message recommendation record and the historical behavior data obtained; constructing a training set by taking the feature vector of each user and the corresponding purchase attribute category as a sample; and with the feature vector of each user as input and the purchase attributecategory as output, training the training set by using a predetermined algorithm to obtain the customer grouping model. The invention further discloses a corresponding computing device.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method for constructing a customer grouping model and a computing device. Background technique [0002] With the rapid development of Internet technology and the increasing popularity of e-commerce, the number of network information resources has increased rapidly, and information providers always hope to be able to recommend interested or needed commodity resources for potential target users. How to accurately identify a potential target user from a large number of users, so as to better recommend targeted information for the user, has become a top priority for operators in Internet business development. [0003] In the prior art, the SMS group sending strategy is usually adopted, that is, corresponding recommendation SMS is sent to all registered users. However, in real life, many users will not take the initiative to buy the corresponding product no matter whether they ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06K9/62
CPCG06Q30/0201G06Q30/0202G06Q30/0631G06F18/24323
Inventor 张一丹
Owner BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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