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Data processing method and device as well as server

A data processing and data technology, applied in the direction of electrical digital data processing, special data processing applications, instruments, etc., can solve problems such as analysis deviations, errors, and difficult data mining, and achieve the effect of improving efficiency

Active Publication Date: 2016-12-07
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current terminal devices not only have inconsistent device identifiers, but are independent of each other, and there are also counterfeit phones, dual-card dual-standby, terminals with ROM flashed, etc. that do not have unique identifiers and cannot be used for other terminal devices, which makes data Mining is very difficult and the efficiency is very low, which leads to deviation or even error in user behavior analysis

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  • Data processing method and device as well as server
  • Data processing method and device as well as server
  • Data processing method and device as well as server

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Embodiment Construction

[0063] In order to solve the above problems, the present invention proposes a data processing method. In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0064] The terms "comprising" and "having" in the description and claims of the present invention and the above drawings, as well as any variations thereof, are intended to cover non-exclusive inclusion, for example, processes, methods, A product or dev...

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Abstract

Embodiments of the invention provide a data processing method device as well as a server. The data processing method comprises the following steps of collecting data reported by at least one terminal device, wherein the data comprises unique identifiers pre-distributed to the terminal devices, record data generated through operating the terminal devices by a user and device attribute information of the terminal devices; analyzing the record data and / or the device attribute information according to a preset data association algorithm, so as to determine the unique identifiers of the terminal devices which belong to the same user; and matching the record data reported by the terminal devices which belong to the same user and the device attribute information with preset user behavior models so as to determine a matched user behavior model, and carrying out data pushing according to the user behavior model. According to the data processing method and device as well as the server, the efficiency of data mining and the correctness of user behavior analysis can be improved.

Description

technical field [0001] The embodiments of the present invention relate to data mining technology, and in particular to a data processing method, device and server. Background technique [0002] In the era of mobile Internet, based on the diversity of terminals, the information that users can access is no longer single, and the user data generated by it has undergone tremendous changes. Using traditional record data (cookies) to identify user behavior has begun to have limitations. From the beginning to the end of the day, the user uses the mobile phone to watch Moments, uses the tablet computer (portable android device, referred to as: pad) to read the news, uses the computer to shop and socialize, and uses different machines to work. It seems that the user passes through at different times. Different terminal devices obtain information and make decisions. However, the user data scattered on each terminal device cannot completely represent a person. Only by collecting and sp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 陈树根曾辉钱波席晓鸣
Owner SHENZHEN TENCENT COMP SYST CO LTD
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