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Multi-media information processing method

An information processing method and multimedia information technology, applied in image communication, television, instruments, etc., can solve the problems of multiple power resources, consumption, playback, etc., and achieve the effect of improving efficiency

Inactive Publication Date: 2011-07-06
BEIJING ZHONGKU MEDIA ADVERTISING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But the broadcasting method of the advertisement in the prior art can only be played according to the preset advertisement sequence, and the advertisement that the car owner of different consumption level sees broadcasting is all the same, can not be played in time according to the different consumption level of the car owner. Ads that match the ad type, i.e. not responsive
Moreover, the playback device located in the vehicle gathering place is always on, which consumes more power resources

Method used

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Examples

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Embodiment 1

[0049] In this embodiment, the vehicle gathering place is an underground parking lot downstairs of a certain building. figure 2 The schematic diagram of the parking lot is shown, the entrance of the parking lot is the above-mentioned first preset position, the entrance of the parking lot is provided with an entrance fence 21, the entrance fence 21 is provided with a camera 211, and the front position of the parking space in the parking lot ( That is, the front when the vehicle is parked in the parking space) is the above-mentioned second preset position provided with a plurality of multimedia playback devices 22 (hereinafter, a TV is used as an example for illustration).

[0050] Preprocessing operations are required before multimedia information processing, such as:

[0051] Divide all possible vehicle identifications into different types. When dividing different types, vehicles can be divided into different categories according to their price ranges. For example, vehicles ...

Embodiment 2

[0067] In this embodiment, the vehicle gathering place is a gas station, Figure 6 It is a schematic plan view of the gas station, wherein the entrance of the fueling lane is the above-mentioned first preset position, and a sensor 31 is provided at this position, and the sensor 31 can be a gravity detector, which is arranged on the road surface, and the fueling parking space (where the vehicle is refueling) ) is provided with a sensor 32 identical to the sensor 31 in front of the tanker, and a multimedia information player 33 is provided at a position (vehicle traveling direction and positioned at the tanker side) that is convenient for the refueling vehicle owner to see beside the tanker. The vehicle refueling position is the above-mentioned second preset position; in addition, a camera is installed on the side of the refueling lane, and the specific position depends on the shape of the refueling lane, for example, in Figure 6 As shown in the refueling lane, a camera 34 can ...

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Abstract

The embodiment of the invention provides a multi-media information processing method including the steps as follows: acquiring vehicle identification when a vehicle travels to a first preset position in a vehicle gathering place; determining a multi-media information type corresponding to the identified vehicle identification by referring to the corresponding relationship between preset vehicle identification and the multi-media information type; and starting a multi-media playing device arranged at a second preset position in the vehicle gathering place and controlling the multi-media playing device to play multi-media information of the corresponding multi-media information type. With the multi-media information processing method, advertisements matched with the consumption level of a vehicle owner can be played automatically according to the different consumption levels of the vehicle owners, therefore, the advertising efficiency of the advertisements is improved; and the playing device is started only when the vehicle travels to the preset position, therefore the problem of larger consumption quantity of electric energy as the playing device is kept on all the time is solved.

Description

technical field [0001] The present application relates to the technical field of multimedia information processing, in particular to a multimedia information processing method. Background technique [0002] At present, with the popularity of private cars, there are more and more vehicle gathering places such as parking lots. At the same time, with the prosperity of the advertising industry, many businesses have installed a large number of advertising playback devices in these vehicle gathering places in order to obtain the purpose of advertising. . [0003] However, there are many types of advertisements, and the applicable groups of people are naturally different. Different groups of people have different consumption levels, and naturally the grades of the products in the advertisements they pay attention to are also different. But the broadcasting method of the advertisement in the prior art can only be played according to the preset advertisement sequence, and the advert...

Claims

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Application Information

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IPC IPC(8): H04N5/00G09F27/00H04N5/225
Inventor 盛丽滨
Owner BEIJING ZHONGKU MEDIA ADVERTISING
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