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Data analysis method and system for e-commerce

A data analysis system and e-commerce technology, applied in the field of e-commerce, can solve the problems of unguaranteed real-time performance and high cost of useful information.

Inactive Publication Date: 2010-12-08
SHENZHEN SHESHOWS FASHION ELECTRONICS BUSINESS
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] However, the existing technology has the following disadvantages: For the Internet, the unstructured and disordered data are very serious. In the case of massive data, the cost of analyzing and obtaining useful information is too expensive, and the real-time performance cannot be guaranteed.

Method used

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  • Data analysis method and system for e-commerce

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Embodiment Construction

[0038] The solution of the embodiment of the present invention is mainly to wait for the analysis and processing data of the acquired site access data, marketing behavior data in the site, market analysis data outside the site, Web page hyperlink relationship data and / or SNS (Social Networking Services, social network service), and apply The mature algorithm of modern data mining performs embedded computing analysis and processing on the data to be analyzed and processed, and displays business intelligence based on the embedded analysis and processing results.

[0039] Such as figure 1 As shown, an embodiment of the present invention proposes a data analysis system applied to electronic commerce, including: ETL (Extraction-Transformation-Loading, data extraction, conversion and loading) controller 101, database server 102, mathematical model control center 103 , computing center 104, business intelligence display center 105 and job controller 106, wherein:

[0040] The ETL co...

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Abstract

The invention relates to a data analysis method and a data analysis system for e-commerce. The method comprises the following steps of: acquiring data to be analyzed and processed, and sampling the data to be analyzed and processed; storing the sampled data to be analyzed and processed into a database; selecting a corresponding preset mathematical model for the data to be analyzed and processed according to the user strategy; calculating, analyzing and processing the data to be analyzed and processed according to the corresponding preset mathematical model to obtain a calculated, analyzed and processed result; and performing commercial intelligent display on the calculated, analyzed and processed result. The embedded calculation, analysis and processing are performed on the data to be analyzed and processed by using a modern data-mining mature algorithm, a calculating center is solidified into a high-speed calculating special chip by adopting the embedded technology, and full base statistics of the database is not needed, so the calculation resource cost is reduced and the period from data analysis to data application is greatly shortened at the same time.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to a data analysis method and system applied to e-commerce. Background technique [0002] At present, under the environment of the rapid development of the Internet industry, the competition among industries and within the industry is becoming increasingly fierce, and the data in the operation of Internet enterprises is generated at an explosive speed. The cost of routine analysis of data by database or data warehouse software is becoming more and more expensive, and its real-time performance cannot be guaranteed. In modern society, outdated information not only cannot bring benefits to enterprises, but may mislead decisions and cause business losses. harm. [0003] In the prior art, Web-based data mining refers to using data mining technology to discover potential and useful patterns or information in Web data. The application of Web data mining includes three main directions:...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 张津铭
Owner SHENZHEN SHESHOWS FASHION ELECTRONICS BUSINESS
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