Method and set-top box for digital television program evaluation

Abstract

The invention discloses a method for digital television program evaluation. The method comprises the following steps that: a user is allowed to evaluate a program according to a key requirement and a performance index for the evaluation is popped up in the program play process; the user performs an alternative evaluation through keys; and a system records the result of the evaluation performed by the user and correlates the result to a corresponding television program. Meanwhile, the invention also discloses a set-top box for the digital television program evaluation. The set-top box comprises a digital television program evaluation management module and an evaluation database connection module. Through the method and the set-top box, the user can evaluate the digital television program quickly and conveniently in real time while watching the program, the requirement and response of the user on the television program can be reflected more immediately and accurately, and furthermore, the supply and demand changes of the television program market can be reflected, so the method and the set-top box have great significances to improve the program management work, evaluate advertisement reception resources, establish an objective and reasonable program awarding mechanism and regulate the program trading market.

Description

A digital TV program evaluation method and set-top box technical field The invention relates to the technical field of digital set-top boxes and digital televisions, in particular to a digital television program evaluation method and a set-top box. Background technique TV program evaluation is an important measure to promote the improvement of program quality and an effective feedback mechanism after TV programs are broadcast. Its ultimate purpose is to promote the improvement of the quality of TV programs and the growth of economic benefits of TV stations. In the practice of program evaluation, many TV stations have formed their own set of program evaluation methods. Everyone has realized that there are certain problems in program evaluation using only ratings. The most important thing is that the internal factors of TV programs cannot be analyzed from It is separated from many factors that affect the ratings. At present, most TV stations adopt a comprehensive evaluatio...

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