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Method and system for statistic of audience rating

A statistical method and technology of audience ratings, which are applied to components of TV systems, analog security/charging systems, and TV, etc., can solve problems such as waste of system resources, low efficiency, waste of system resources, etc., and achieve high data accuracy and convenience. Compare and analyze the effects of short cycles

Inactive Publication Date: 2009-01-28
北京中传瑞智市场调查有限公司
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] 1. Due to the use of the two-way feature of the IP network to transmit ratings data, there will be a certain delay in the transmission, and the accurate real-time transmission of ratings data cannot be guaranteed, resulting in inaccurate statistics for ratings;
[0005] 2. Since the ratings data is transmitted to the system server for ratings statistics in real time, the workload of the system server is too heavy, which brings inconvenience to the ratings statistics work;
[0006] 3. The statistical method adopted by the system server has a heavy workload, which causes a great waste of system resources
Therefore, traditional statistical methods are not only inefficient, but also waste system resources

Method used

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  • Method and system for statistic of audience rating

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Embodiment 1

[0026] Please refer to figure 2 , the viewing rate statistical method of the embodiment of the present invention mainly comprises the following steps:

[0027] 201: Determine the viewing condition Aa and the arrival condition according to the pre-set analysis condition channel ID, the start time of the analysis period A, the end time B of the analysis period, the minimum viewing duration or the minimum viewing duration percentage T, and whether the viewing is continuous t≥T, sequentially searching each piece of basic data in the viewing information table according to the viewing conditions and arrival conditions, to obtain all basic data meeting the conditions;

[0028] 202: Search the user information database according to the set-top box ID of the basic data obtained by the retrieval and the user information analysis conditions of the preset analysis conditions, and obtain user information that meets the conditions;

[0029] 203: Perform analysis and calculation on the qua...

Embodiment 2

[0101] Figure 5 For realizing the composition block diagram of the digital television statistical system of the statistical method of the above-mentioned embodiment of the present invention, as Figure 5 Shown, digital television statistical system of the present invention comprises statistical server, and this statistical server comprises:

[0102] Basic data import unit 51 is used for importing basic data into the viewing information table in the database according to statistical requirements, where basic data also refers to the user's viewing data, which is generally collected by a set-top box and can be fed back to the present invention in various ways The digital TV statistical system, as described in the first embodiment above, and the feedback method according to the embodiment of the present invention, will be described in detail when explaining the set-top box below. The above-mentioned statistical requirements can be the requirements of the statistical time period....

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Abstract

The invention provides a method for accounting audience rating and a system thereof. The method comprises: according to the channel ID, the analysis time period starting time(A), the analysis time period closing time(B), the continuous watching, the watching condition and the reaching condition in preset analysis conditions, each basic data in a watching information list is orderly searched so as to acquire all basic data meeting the conditions; according to the set-top box ID of the basic data and the user information analysis conditions in the preset analysis conditions, the user information data base is searched, so as to acquire the user information meeting the user information analysis conditions; according to the analysis index in the preset analysis conditions and the accounting formula corresponding to the analysis index, the user information is accounted, and the analysis index result is acquired. The invention can timely and accurately provide watching analysis, and the accuracy rate of the data is high, and the analytical cycle is short.

Description

technical field [0001] The invention relates to the investigation of audience ratings in the field of digital television, in particular to a method and system for counting audience ratings of digital televisions. Background technique [0002] With the rapid development of my country's digital TV technology, people's viewing habits are quietly changing, and the rating statistics for the ratings are becoming more and more important. However, the original rating statistics technology is for analog TV, so it cannot be applied to Viewership statistics for digital television. [0003] In order to solve this problem, many manufacturers and individuals are currently actively developing audience rating statistics systems and methods for digital TV, among which the more prominent one is the audience rating data of a digital TV system proposed in the patent application No. 200610034523.3 Automatic collection and statistical system and method. The system and method provided by this pate...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/16H04N5/00G06Q30/00H04N21/258
Inventor 柴剑平韩光
Owner 北京中传瑞智市场调查有限公司
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