A method to realize the design and update of picture advertisement of set top box

Abstract

The invention relates to a method for designing and refreshing set-top box picture advertisement, in TV single-direction broadcast network. Wherein, it comprises EPG produce server, sender, digit TV network, remote controller, set-top box, and TV; it designs serial number of available page of EPG interface, while the produced image data is in available range, to be correlated with serial number of displayed interface and defines its displayed position. The invention is characterized in that it makes the data into TS dataflow with special PID format to be transmitted with program single dataflow; the analyze module of terminal EPG application program extracts BMP image data, to display it at appointed position of appointed page of correlation. The invention will not affect itself navigate function, with advertisement effect, without inserting advertisement in video program.

Description

technical field [0001] The invention belongs to the field of digital television, and in particular relates to a method for designing and updating set-top box picture advertisements, that is, using a unidirectional broadcast network to display picture advertisements on the digital TV set-top box using the vacant position of the interface, and specifically relates to front-end broadcast transmission Advertisement image data in a specific format and the local terminal set-top box receive the data one-way and analyze and display the data. Background technique [0002] Since the development of digital TV, when program viewing has become paid, the content of advertisements has been reduced accordingly. Of course, viewers who pay to watch digital TV cannot tolerate a large number of advertisements inserted in TV. In this case, how to make more effective use of advertising resources has become a problem. In the process of designing the EPG application of the set-top box, considerin...

AI Technical Summary

Problems solved by technology

However, if the interface is fixed on the set-top box along with the set-top box program when designing the interface, the image resources placed are limited, and it cannot be changed after being fixed.

[0003] In addition, considering the particularity of the TV broadcasting network, which is different from the general IP network, it is asymmetrical, one-way and non-feedback. In this case, it becomes difficult to request data for a specific location, such as To update part of the interface data, you need to request the data from the server, but if you need to return the request, for digital TV applications, you need additional equipment, such as sending back through a telephone line or adding a modern dial and broadcasting The transformation of the return channel of the line, in short, the cost is not small

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