Advertisement putting method and system and readable storage medium

Abstract

The invention discloses an advertisement putting method. The method comprises the following steps: acquiring terminal information uploaded by a traffic owner; receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction; if it is detected that the advertisement putting cost is paid, putting advertisement information needing to be put by an advertiser to the target terminal for playing through a set top box connected with the target terminal in response to the advertisement putting instruction, wherein the target terminal corresponds to the advertisement putting instruction, and is used for playing the advertisement information released by the advertiser. The invention further discloses an advertisement putting system and a computer readable storage medium. The terminal information is uploaded autonomously through the flow owner, the advertiser triggers the advertisement putting instruction autonomously, so that the advertisement putting is more flexible, the set top box is controlled to enable the target terminal to play the put advertisement information, the advertisement can be put anytime and anywhere, and the advertisement putting effect is improved.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular to an advertising delivery method, system, equipment and readable storage medium. Background technique [0002] With the application and promotion of digital multimedia technology, more and more application occasions can see the advertisements placed by advertisers, and carry out product promotion and promotion. [0003] However, there are two main forms of current advertising delivery methods: one is to make full use of the existing display terminals of traffic owners, and find advertisers to cooperate in advertising delivery; the other is to provide display terminals (such as advertising machines, LED monitors or televisions, etc.) to place their own ads. Although the former does not require advertisers to provide display terminals, due to the high price and the need to obtain investment information through multiple channels, it usually takes a lot of time and economi...

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide an advertisement placement method, system and readable storage medium, aiming at solving the problem that not everyone can afford advertisements in the prior art, which easily causes existing display terminals to be idle, and a large number of advertisements of advertisers The problem that the demand is not met, resulting in the effect of advertising delivery being affected

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