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Advertisement position anomaly identification method and device

An advertising space and anomalous technology, applied in the computer field, can solve problems such as unproposed solutions and low accuracy in identifying advertising spaces

Active Publication Date: 2021-01-05
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the related art, the accuracy of identifying the abnormality of the advertising space is low
[0004] For the above problems, no effective solution has been proposed

Method used

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  • Advertisement position anomaly identification method and device
  • Advertisement position anomaly identification method and device
  • Advertisement position anomaly identification method and device

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Experimental program
Comparison scheme
Effect test

Embodiment approach

[0069] As an optional implementation, the above method also includes:

[0070] In the case where the unique device identifier belongs to the device identification database and the Internet Protocol address does not belong to the blacklist address database, determining the abnormal probability of the unique device identifier based on the location of the unique device identifier;

[0071] Obtain the target probability of the abnormal probability of all target devices whose unique device identifiers belong to the device identification database and whose Internet Protocol addresses do not belong to the blacklist address database, and the target probability is the mean value or weighted sum average result of the abnormal probability;

[0072] If the target probability is greater than the second threshold, it is determined that the ad position where the target advertisement is located is abnormal.

[0073] That is to say, if in the access record of an advertisement, the device uniqu...

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PUM

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Abstract

The invention discloses an advertisement position anomaly identification method and device. The method comprises the steps of obtaining a device unique identifier of a target device accessing a targetadvertisement on an advertisement position and an Internet protocol address used by the target device; under the condition that the device unique identifier does not belong to a device identifier database or the Internet protocol address belongs to a blacklist address database, increasing the abnormal access number of the target advertisement by 1, wherein the device identifier database records the identifier identifier of a real identifier, and the blacklist address database records the abnormal Internet protocol address; obtaining the total access number of the advertisement position and obtaining the abnormal access number of the target advertisement; and under the condition that the ratio of the abnormal access number of the target advertisement to the total access number is greater than a first threshold, determining that the advertisement position where the target advertisement is located is abnormal. According to the method, the technical problem of low identification accuracyof whether the advertisement position is abnormal is solved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for identifying an abnormal advertising space. Background technique [0002] In Internet advertising, abnormal traffic and data fraud are stubborn diseases of the digital marketing industry. Regardless of the new or old media, there is a complex chain of fraud hidden behind the prosperity. Abnormal traffic not only directly damages the interests of advertisers, but also restricts the healthy development of the industry. [0003] In order to avoid abnormal traffic and data falsification, the relevant technology proposes the problem of identifying whether an advertising space is abnormal to determine whether there is data falsification. However, in the related art, the accuracy of identifying the abnormality of the advertisement position is low. [0004] For the above problems, no effective solution has been proposed yet. Contents of the invention [0005] E...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/81H04N21/8352G06Q30/02
CPCH04N21/44204H04N21/812H04N21/8352G06Q30/0248G06Q30/0277
Inventor 田丹丹丁若谷高雅
Owner BEIJING XUEZHITU NETWORK TECH
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