Advertisement pushing method based on internet platform

Abstract

The invention discloses an advertisement pushing method based on an internet platform, which solves the problems in the prior art and comprises the following steps: (1) information collection; (2) information arrangement; (3) information detection; (4) advertisement pushing; (5) advertisement judgment; (6) subsequent judgment; (7) information updating. Browsing data of a user is analyzed and keywords are extracted. The keywords are sorted, the advertisements matched with the keywords are pushed in sequence, the accuracy is high, the advertisement reading condition is judged, pushing of invalidadvertisements is reduced, pushing of effective advertisements is increased, the advertisements needing to be pushed by each user can be pushed, the advertisement reading rate is greatly increased, and the economic benefits of advertisers are increased.

Description

technical field [0001] The invention relates to the field of Internet advertising marketing, in particular to an advertising push method based on an Internet platform. Background technique [0002] With the continuous development of society, the penetration rate of the Internet has become higher and higher. As of December 2018, the number of Internet users in my country reached 829 million, and 56.53 million new Internet users were added throughout the year, and the Internet penetration rate was 59.6%. It can be said that the Internet has already Entering thousands of households, some Internet advertisements came into being. Advertising publishers publish their own advertisements on the Internet platform through the Internet advertising platform, which is fast and effective. However, the existing Internet advertisements are more casual and focus on quantity. Rather than quality, this leads to the fact that in most cases, the advertisements that are not required by the user are...

AI Technical Summary

Problems solved by technology

[0002] With the continuous development of society, the penetration rate of the Internet has become higher and higher. As of December 2018, the number of Internet users in my country reached 829 million, and 56.53 million new Internet users were added throughout the year, and the Internet penetration rate was 59.6%. It can be said that the Internet has already Entering thousands of households, some Internet advertisements came into being. Advertising publishers publish their own advertisements on the Internet platform through the Internet advertising platform, which is fast and effective. However, the existing Internet advertisements are more casual and focus on quantity. Rather than quality, this leads to the fact that in most cases, the advertisements that are not required by users are pushed, which leads to users directly ignoring or closing the advertisements