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Unique visitor identification method and device

A technology of independent visitors and identification methods, applied in the Internet field, can solve the problem of low accuracy of independent visitors, and achieve the effect of improving accuracy

Active Publication Date: 2017-03-29
北京秒针信息咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] In order to solve the above technical problems, the present invention provides a method and device for identifying independent visitors, which is used to solve the problem of low accuracy in identifying independent visitors in the prior art

Method used

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  • Unique visitor identification method and device

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Embodiment Construction

[0015] The embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be understood that the embodiments described below are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0016] figure 1 It is a flow chart of the method for identifying independent visitors provided by the embodiment of the present invention. Such as figure 1 As shown, the method for identifying an independent visitor provided in this embodiment includes the following steps:

[0017] Step 11: Organize the collected data according to the Cookie ID.

[0018] Before step 11, the method further includes: collecting data.

[0019] Here, the collected data includes at least: the Internet protocol (IP) address used by the user, CookieID, social network account, the type of browser used by the user to surf the Internet, and the historical behavior log of the user. Among them, the ...

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Abstract

The invention discloses a unique visitor identification method and device. The method comprises the steps of sorting out collected data according to Cookie IDs; identifying scenes to which the Cookie IDs belong according to a scene identification strategy; and for the Cookie IDs in each scene, identifying a corresponding relationship between the Cookie IDs and unique visitors. The unique visitor identification method and device disclosed by the invention are used for solving the problem that in the prior art, the unique visitor identification accuracy is low.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an identification method and device for an independent visitor. Background technique [0002] In the Internet environment, a unique visitor (UV, Unique Visitor) refers to a natural person who is independent from other individuals in the user group accessing the Internet. The total number of unique visitors reflects the true size of people visiting the Internet, such as the total number of users visiting a website, the total number of viewers of an advertising campaign, etc. Due to the anonymity of the Internet, network service providers generally use cookies to identify user identities by implanting cookies on user clients. However, due to the fact that cookies can be deleted by users and one person uses multiple computers, the relationship between user identifiers in cookies and unique visitors is not one-to-one correspondence, so the number of unique visitors based on coo...

Claims

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Application Information

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IPC IPC(8): H04L29/06
CPCH04L63/0876H04L63/10
Inventor 欧阳佑马赫迪吴明辉
Owner 北京秒针信息咨询有限公司
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