Information pushing method and system

Abstract

An embodiment of the invention relates to the technical field of electronic commerce, in particular to an information pushing method and an information pushing system. The information pushing method comprises the steps of: acquiring transaction information of a user at a transaction merchant, wherein the transaction information carries identification information of the user; searching for a consumption behavior label corresponding to the identification information and a binding merchant corresponding to the identification information from an information library; determining a pushing channel according to the binding merchant corresponding to the identification information; determining pushing content according to the consumption behavior label corresponding to the identification information; and pushing the pushing content to the user through the pushing channel. Thus, the pushing content can be determined according to the identification information of the user carried in the transaction information after acquiring the transaction information and according to the consumption behavior label corresponding to the identification information, and since the pushing content is determined based on the consumption behavior label of the user, the pushing precision of the pushing content can be improved, thereby improving the pushing effect of the pushing content.

Description

technical field [0001] The embodiment of the present invention relates to the technical field of electronic commerce, and in particular to an information push method and system. Background technique [0002] With the development of science and technology, there are various ways to push information to customers. However, the push of information in the existing technology is relatively extensive, and the efficiency of delivering target customers is low. For example, some platforms push the user's location according to the user's location All the push content in the vicinity does not take into account the needs of users, thus affecting the accuracy of the push content push, thereby also affecting the promotion effect of the push content. Contents of the invention [0003] Embodiments of the present invention provide an information push method and system, which are used to improve the accuracy of push content push, thereby improving the push effect of push content. [0004] A...

AI Technical Summary

Problems solved by technology

[0002] With the development of science and technology, there are various ways to push information to customers. However, the push of information in the existing technology is relatively extensive, and the efficiency of delivering target customers is low. For example, some platforms push the user's location according to the user's location All the push content in the vicinity does not take into account the needs of users, thus affecting the accuracy of the push content push, which also affects the promotion effect of the push content

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