Intelligent shopping guiding method
A smart, store-based technology, applied in marketing and other directions to improve consumer satisfaction
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[0047] Such as figure 1 As shown, the method of intelligent shopping guide mainly includes the following steps:
[0048] (1) Data collection: By developing a map-based fast wifi positioning fingerprint data collection algorithm, the location data of the mobile terminal is obtained, and at the same time, the detailed map data in the shopping mall is obtained.
[0049] (2) Data cleaning:
[0050] There may be errors in consumer location data collected through positioning technology. Therefore, we use the following methods for data cleaning to eliminate inconsistencies and erroneous information and provide high-quality data for subsequent analysis.
[0051] (1) In view of the situation that consumers jump on different floors in a short period of time, we use window smoothing filtering to filter and correct.
[0052] (2) In view of the situation where the same consumer keeps jumping inside and outside the same store, we have more flexible handling of the consumer's store entry ...
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