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Parameter testing method and device

A test method and test equipment technology, applied in the computer field, can solve problems such as long test time, failure to quickly achieve goals, long time period, etc., to achieve the effect of saving test time and maximizing advertising effect

Active Publication Date: 2013-08-14
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] Only one parameter value of the test parameter can be counted on its effect at a time. After modifying the parameter value of the test parameter, continue to count the effect of the modified parameter value; The time period is long, so the above methods cannot quickly achieve the goal
In addition, when the effect of the latter test is worse than that of the previous test, it is necessary to go back to the previous test and readjust the test parameters for testing, which further leads to a long test time

Method used

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Embodiment 1

[0041] Embodiment 1 of the present invention provides a parameter testing method, which is used to determine the optimal test parameters by the testing equipment during the A / B testing process, such as figure 1 As shown, the method includes the following steps:

[0042] Step 101, determining a test target and test parameters corresponding to the test target.

[0043] It should be noted that each test objective has its corresponding one or more test parameters; for example, when the test objective (A / B test objective) is determined to optimize the advertising effect, since optimizing the click-through rate can improve the advertising effect, Therefore, the test parameter corresponding to the test target may be a click rate.

[0044] Step 102, divide the clients into multiple test groups according to the client identifiers.

[0045] In the embodiment of the present invention, the client identifier includes, but is not limited to: the client's instant messaging number (such as ...

Embodiment 2

[0065] Based on the same inventive concept as the above method, a parameter testing device is also provided in the embodiment of the present invention, such as figure 2 As shown, the equipment includes:

[0066] The first determining module 21 is configured to determine a test target and test parameters corresponding to the test target;

[0067] Divide module 22, be used for dividing client into a plurality of test groups according to client identifier;

[0068] The configuration module 23 is configured to configure the parameter value of the test parameter for each test group, and the configured parameter value of each test group is different;

[0069] A testing module 24, configured to use the parameter value of the test parameter to test the clients in the test group corresponding to the parameter value, and obtain the test results of the multiple test groups;

[0070] The second determination module 25 is configured to determine that the parameter value used by the opti...

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Abstract

The invention discloses a parameter testing method and device. The parameter testing method comprises confirming a testing target and a testing parameter which is corresponding to the testing target and dividing clients into a plurality of testing groups according to client identifications; configuring a parameter value of the testing parameter for every testing group and enabling the configured parameter values of testing groups to be different; testing the clients which are corresponding to the parameter value and of the testing group according to the parameter value of the testing parameter and obtaining testing effects of a plurality of testing groups; and confirming a parameter which is utilized in a testing group with the optimal effect among the testing effects of the plurality of testing groups. The parameter testing method and device has the advantages of being capable of supporting tests of a plurality of parameter values, finding out the testing group with the optimal testing effect to rapidly obtain the parameter value of the testing parameter with the optimal testing effect, saving time and achieving the target of a maximum advertising effect.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a parameter testing method and equipment. Background technique [0002] A / B testing is used to determine which version of two elements or versions (A and B) is better, so as to select the best version to use and improve the conversion rate; in the process of A / B testing, in order to optimize the advertising effect, A test parameter, you can set multiple different parameter values ​​to test the effect, so as to find out the parameter value with the best effect; among them, the effect can be click-through rate, purchase volume or installation volume, etc. [0003] In the prior art, for the process of A / B testing, its processing flow includes: [0004] Step 1. Determine the test objectives and test parameters. [0005] Step 2: Test with a parameter value of the test parameter, and make statistics on the effect of the parameter value of the test parameter and the distance from th...

Claims

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Application Information

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IPC IPC(8): G06F11/36
Inventor 易杰
Owner TENCENT TECH (SHENZHEN) CO LTD
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