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Advertising in application programs

A technology for advertising and advertising display, applied in the field of advertising, which can solve problems such as the impact of privacy

Inactive Publication Date: 2009-08-05
MICROSOFT CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this case, the end user has already decided to trust the data content provided by the server provider, and it is impossible to worry too much about the privacy impact of the service provider's automatic scanning of data for the purpose of content-targeted advertising

Method used

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  • Advertising in application programs
  • Advertising in application programs
  • Advertising in application programs

Examples

Experimental program
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Embodiment Construction

[0024] The present invention will now be described in detail with reference to the drawings, wherein like reference numerals refer to like parts throughout the description. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the invention. It is understood, however, that the invention may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the inventive subject matter.

[0025] As used in this application, the terms "component" and "system" are used to denote a computer-related entity, which may be hardware, a combination of hardware and software, software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, and a computer. By way...

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PUM

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Abstract

The subject invention provides a unique system and method that facilitates displaying content-targeted advertisements within applications running on an end-user or client computer. To mitigate privacy concerns, one or more advertisements can be stored on a client computer. At least one advertisement can be displayed on the client based at least in part on the context relating to the user's interaction with the client. By doing so, the user's private data or content is not passed to the server-meanwhile content-targeted advertising processing can be run on the user's content to determine which advertisements to display. Different forms of advertisements can be displayed to the user when the client is offline or online to facilitate optimizing use interaction with the advertisements and billing capabilities. To ensure that advertisements are displayed when content is displayed on a client, various encryption and decryption techniques can be employed to mitigate tampering of advertisement display code.

Description

technical field [0001] The subject matter of the present invention relates generally to advertising, and more particularly to advertising within an application program running on an end-user computer, in an offline or online environment. Background technique [0002] Advertising is often an important source of revenue in almost all areas of business. In order to reach as many customers as possible, advertisements are typically displayed using billboards, television, radio, and print media such as newspapers and magazines. However, with the advent and rise of the Internet, advertisers have discovered new and perhaps less expensive media capable of reaching large numbers of potential customers over large and varied geographic spans. Advertisements on the Internet are mainly seen on web pages or websites and pop-up windows when visiting specific websites. [0003] In addition to web sites on the Internet, businesses concerned with generating revenue continue to look for other...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F13/00G06Q30/02
CPCY04S50/12G06Q30/0273G06Q30/0261G06Q30/0269G06Q30/02
Inventor J·T·古登曼C·A·米克
Owner MICROSOFT CORP
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