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Method and system for issuing on-line advertisement on taxi

A technology for advertising and taxis, applied in closed-circuit television systems, data processing applications, marketing, etc., can solve the problems of inability to know that taxi drivers play advertising programs, the feasibility of taxis, and the inability to monitor advertising programs in real time.

Inactive Publication Date: 2010-01-27
XIAMEN YAXON NETWORKS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the mobility of urban taxis is very large, and the number of taxis in each city is very large. According to the aforementioned method, making each taxi regularly go to a certain fixed site to network and update advertisements will bring a negative impact on taxi drivers or advertising operators. It is very inconvenient, and this method is not feasible enough to copy to taxis; moreover, this method also has its limitations, it is impossible to monitor the actual advertising programs broadcast in real time, and it is impossible to know whether the taxi driver will serve passengers as planned. When advertising programs are played, the broadcasting time and times of advertising programs cannot be counted correctly, thus causing losses to advertisers

Method used

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  • Method and system for issuing on-line advertisement on taxi
  • Method and system for issuing on-line advertisement on taxi
  • Method and system for issuing on-line advertisement on taxi

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Embodiment Construction

[0047] The structure of an embodiment of the taxi network advertising system of the present invention, such as figure 1 As shown, the taxi networked advertising distribution system has an advertising program center 100 and a plurality of vehicle-mounted devices 300 of taxi stations. The advertising program center 100 communicates wirelessly with the vehicle-mounted devices 300 through a mobile network 200.

[0048] The advertising program center 100 is equipped with a network management server 106 that manages the devices in the local area network 108. The operating terminal 101 of the advertising program center 100 is connected to a database 102 and two transmission servers 103 through the local area network 108. The network management server 106 records the login of each device in the local area network 108. State and provide dynamic routing for each transmission server 103 and each wireless communication front-end processor 104. Each transmission server 103 may be equipped with...

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Abstract

The invention relates to a method and system for providing advertising to the taxis through radio network. It comprises: grouping the taxis participating the network; the audio and video advertising program to be released is coded into stream media program and is allocated to the taxi group; editing program menu for each taxi group; after framing, using sliding window and multipath multi session approach to send down the program file to the relevant taxi group through internet or mobile communication network; the taxi receives and saves the advertising, and the price-marking weigher controls the play of program; when there is customer on the taxi, the advertising programs is played according to the program menu; when there is no customer on the taxi, the play of advertising program is ended.

Description

Technical field [0001] The invention relates to a method for providing advertising programs to vehicles through a wireless network and a system for providing advertising programs to vehicles through the wireless network. technical background [0002] At present, the looping of advertising program files on storage media such as optical discs is a major play method used in public transport video systems and smart building video advertisements, which are also the "fifth media". Although the technical implementation of this method is relatively simple and easy to implement, the distribution and playback of advertisements cannot be carried out simultaneously. Generally, a dedicated person is used to synchronize the distribution of programs to multiple broadcast terminals at night. Each time a new advertisement program is replaced, a new advertisement is required. Distribute programs; poll all programs on the storage medium when programs are played, and play them repeatedly without int...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N7/18G06Q50/00G06Q30/02
Inventor 常海军郭永兴张俊钦余建成周伟涛
Owner XIAMEN YAXON NETWORKS CO LTD
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