Certain example embodiments described herein relate to techniques for user feedback driven dynamic query rewriting in complex event processing (CEP) environments. In certain example embodiments, the adjustment of already-initiated queries may be permitted during runtime in order to help continuously or substantially continuously meet a user's requirements. In certain example embodiments, parameters of a query may be adapted dynamically, e.g., without the need to redeploy it. Adaptable parameters in certain example embodiments may be identified and / or based on, for instance, an automatic determination from original query creation, user specifications, the way in which a user interacts with a user interface for visualizing the results of queries, etc.