System And Method For Generating A Search Ranking Score For A Web Page

Abstract

A system and method for generating a search ranking score for a web page. The system comprises a training data processor effective to receive training data including at least a first page, a first label, a second page and a second label. The system further comprises a feature extraction processor connected to the training data processor, the feature extraction processor is effective to receive the first page, identify first features in the first page and calculate first values relating to the first features; the feature extraction processor is further effective to receive the second page and identify second features and calculate second values relating to the second features. A machine learning processor is connected to the feature extraction processor. The machine learning processor is effective to receive the first features, the first values, the first label, the second features, the second values, and the second label and generate a ranking function for a search engine based on the first features, the first values, the first label, the second features, the second values, and the second label. A receiving processor is connected to the machine learning processor. The receiving processor is effective to receive a web page. A ranking processor is connected to the receiving processor. The ranking processor is effective to apply the ranking function to the web page to generate a score.

Description

[0001]This application claims priority to U.S. Patent application Ser. No. 61 / 093,586 entitled “Techniques for Automated Search Rank Function, Approximation, Rank Improvement Recommendations and Predictions”, filed Sep. 2, 2008, the entirety of which is hereby incorporated by reference.BACKGROUND OF THE INVENTION [0002]1. Field of the Invention[0003]This disclosure relates to a system and method for generating a score for a web page reflecting how a search engine would rank the web page for an arbitrary set of keywords using a ranking algorithm of the search engine.[0004]2. Description of the Related Art[0005]Referring to FIG. 1, the World Wide Web (“WWW”) is a distributed database including literally billions of pages accessible through the Internet. Searching and indexing these pages to produce useful results in response to user queries is constantly a challenge. A search engine is typically used to search the WWW.[0006]A typical prior art search engine 20 is shown in FIG. 1. Page...

AI Technical Summary

Benefits of technology

[0012]Another embodiment of the invention is a system for generating a score for a web page. The system comprises a training data processor, the training data processor effective to receive training data, the training data including at least a first page, a first label, a second page and a second label. The system further comprises a feature extraction processor connected to the training data processor, the feature extraction processor effective to receive the first page, identify first features in the first page and calculate first values relating to the first features; the feature extraction processor further effective to receive the second page and identify second features and calculate second values relating to the second features. The system further ...

Problems solved by technology

Searching and indexing these pages to produce useful results in response to user queries is constantly a challenge.

However, most of these systems use manual, human judgment and historical knowledge about search engines.

Consequently, most prior art solutions are inaccurate, time consuming, and require expensive human capital.

Moreover, these solutions are available only for specific search engines and are not immune to changes in search or ranking algorithms used by known search engines nor do they have the ability to adapt to new search engines.

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