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Retail marketing method

A technology for firms and merchants, used in data processing applications, instruments, computing, etc.

Inactive Publication Date: 2007-02-14
INT BARCODE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Merchants will likely show significant inertia in continuing to meet these requirements when retailers "squeak" through this without demonstrating how suppliers will benefit from using these new standards

Method used

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  • Retail marketing method
  • Retail marketing method

Examples

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Embodiment Construction

[0049] An external information management company (for example, an information system developer) checks the retailer's operations to determine what information-driven programs can be established to expand the consumer's retail experience and increase the retailer's profits. It should be said that increasing the profits of both retailers and businesses will be achieved through good information management. Next, the necessary additional information must be established to facilitate the new procedure. The product may currently only contain limited information such as price, shipping date, merchant identity and retail store number in the barcode attached to the product when it is shipped to the retailer. However, retailers will benefit by knowing more information about various SKUs (such as color, size, gender, quantity, etc.). The additional information may be determined for each SKU, and it may vary from SKU to SKU. Next, when the additional information is to be associated with the ...

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Abstract

The present invention devises a method whereby a retailer may upgrade his operation by providing his suppliers(the vendors) with labeling standards including RFID and RSS bar code, guidelines for formatting and including in those labels additional supply chain logistical information, additional information including the item number, lot and expiration dates, the time and place of manufacture, descriptions in greater depth then was hitherto possible about the goods themselves, and a method of capturing that information and feeding it into the retailer's information management systems through customized forms and middleware. The retailer uses the services of an information management corporation that sets up this program with the retailer's suppliers, thereby eliminating the associated costs of augmenting his own systems. The retailer, vendors and customers profit by that additional information through various means of feedback, and extracting that information in useful ways that provide for greater inventory control, consumer safety, more efficient movement of merchandize, information about product content to the consumer, security, supply chain logistics, compliance with government regulations for the sale of retail goods, the bioterrorism act as well as other government regulations and systems of pricing, rebates, coupons and returns by the customers.

Description

[0001] Copyright and legal notice [0002] Part of the disclosure of this patent document contains copyrighted material. The copyright owner does not object to anyone copying the patent document or the patent disclosure that has appeared in the patent and trademark office files or records, but reserves all copyrights in other respects. [0003] Cross-reference to related applications [0004] The present invention is a partial continuation application of the patent application No. 10 / 320,995 filed on December 17, 2002 and claims the priority of the patent application under 35U.SC §120. The content of the patent application is based on The full text of the citation is incorporated in this article. This application also claims the priority of provisional patent application No. 60 / 528,105 filed on December 8, 2003 under 35U.SC§119(e). The content of the patent application is incorporated herein by reference in its entirety. in. Technical field [0005] no Background technique [0006...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G07F7/02G06Q10/00
CPCG06Q30/00G06Q10/087
Inventor 艾伦·卢鲍卡里·布宁
Owner INT BARCODE CORP
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