User information processing system based on big data

Abstract

The invention discloses a user information processing system based on big data, and relates to the field of user information processing. The invention aims to better promote user consumption. Comprising an information acquisition module, an information processing module, a big data acquisition module, a big data processing module, a big data matching module, a central processing module and an information base. The information acquisition module is used for acquiring browsing information of each user and platform transaction information, the information processing module is used for carrying out transaction feature extraction processing on the acquired information, the big data acquisition module is used for acquiring platform transaction data, the big data processing module is used for carrying out induction processing on the acquired big data information, and the big data processing module is used for processing the big data information. And the big data matching module carries out matching with the processed big data based on the transaction characteristics. According to the invention, the central processing module retrieves the commodity according with the user transaction characteristics from the commodity information base based on the matching result of the big data matching module and pushes the commodity, so that a better consumption promotion effect can be achieved.

Description

technical field [0001] The present invention relates to the technical field of user information processing, in particular to a user information processing system based on big data. Background technique [0002] In today's society where the Internet is more and more developed, people's lives are becoming more and more convenient. Online shopping has become a common phenomenon, and the number of online shopping platforms is also increasing. In order to better meet the needs of users, and to better To promote user consumption, in addition to the basic management of user information, the systems of each platform are equipped with a product push function to meet user needs. However, the current push function is not very targeted and the push effect is not good, so that it is difficult to promote consumption. Nowadays, we have already entered the era of big data. Only by using big data and users' personal consumption characteristics to push more suitable products can we achieve a ...

AI Technical Summary

Problems solved by technology

[0002] In today's society where the Internet is more and more developed, people's lives are becoming more and more convenient. Online shopping has become a common phenomenon, and the number of online shopping platforms is also increasing. In order to better meet the needs of users, and to better To promote user consumption, in addition to the basic management of user information, the systems of each platform are equipped with product push functions to meet user needs. However, the current push function is not very targeted and the push effect is not good, so that it is difficult to promote consumption. Nowadays, we have already entered the era of big data. Only by using big data and users' personal consumption characteristics to push more suitable products can we achieve a better effect of promoting consumption.

[0003] After searching, the Chinese patent application number is CN201910016003.7, which discloses a method of pushing information to match merchant keywords according to user keyword needs, which is characterized in that the method pushes demand according to the keywords released by users, and matches and captures It is a method of taking keywords concerned by merchants and returning results to relevant merchants. This method uses a push platform to push user demand information. The platform includes a mobile terminal and a server, and the mobile terminal communicates with the server. The server contains storage for users and merchants. Information database, the mobile terminal includes a bidding module and a concern module; the bidding module is opened for the user, and the user enters the keyword demand information release requirement in the bidding module of the mobile terminal; the concerned module is opened for the merchant, and the merchant uses the concerned module Add the information within the scope of attention. Although the above patent has a certain push function, it is only promoted through keywords, which is not very pertinent, and the push effect is not good, and it is difficult to meet the needs of users.

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