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Target information sending method and device, storage medium and electronic device

A technology of target information and sending method, applied in the computer field, can solve problems such as poor user experience and interference

Pending Publication Date: 2021-07-06
KOUBEI SHANGHAI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, for the target group in the above marketing methods, there may be some users who do not need the coupon information issued by the merchant this time.
Therefore, for these users, the coupon information pushed by the merchant is a kind of interference, resulting in a poor user experience
Therefore, how merchants push coupon information to avoid poor user experience has become an urgent problem to be solved

Method used

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  • Target information sending method and device, storage medium and electronic device
  • Target information sending method and device, storage medium and electronic device
  • Target information sending method and device, storage medium and electronic device

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0065] The first embodiment is a target information sending method, which is combined below figure 2 Describe in detail. Wherein, the above-mentioned target information may be preferential information, and of course it may also be other information that can be pushed. The following mainly uses recommending preferential information for merchants or commodities to users as an example for illustration.

[0066] S201: Circling a receivable information user group that can receive target information, where the target information is information aimed at a target object.

[0067] This step is mainly used to circle the user groups that can receive the target information. Wherein, the target object is a merchant or a commodity, and the target information is preferential information applied to the merchant or commodity.

[0068] In order to increase the write-off rate of the pushed coupons, the users who receive the coupon information must be users with consumption tendencies, so how...

no. 2 example

[0088] The second embodiment is a method for obtaining target information, which is combined below image 3 Describe in detail. The execution subject of this embodiment is the client, and the execution subject of the first embodiment is the server. Since the specific process of the first embodiment is similar to that of the second embodiment, but the execution subject is different, so no more explanation is given here.

[0089] S301: the client sends search information to the server;

[0090] S302: The user end receives the target information for the target object returned by the server; wherein, the target information is a user in the user group that can receive information when the target user corresponding to the user end is satisfied and the search Under the condition that the information matches the target object, the server returns information to the client, and the information-receivable user group is a user group that can receive the target information.

[0091] Opti...

no. 3 example

[0101] Corresponding to the embodiment of a method for sending target information provided above, this application also provides an embodiment of a device for sending target information. Since the embodiment of the device is basically similar to the embodiment of the method, the description is relatively simple. For related information, please refer to the method. Part of the description of the examples will suffice. The device embodiments described below are illustrative only.

[0102] Please refer to Figure 4 , which is a schematic structural diagram of an embodiment of a target information sending device provided in this application, including:

[0103] Receivable information user group circle selection unit 401, configured to circle receivable information user groups that can receive target information, the target information is information for target objects;

[0104] A search information obtaining unit 402, configured to obtain search information sent by the client; ...

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PUM

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Abstract

The invention provides a target information sending method, and the method comprises the following steps of circling an information-receivable user group capable of receiving the target information, the target information being information for a target object; obtaining the search information sent by a user side; and if the target user corresponding to the user side is the user in the user group capable of receiving the information, and the search information is matched with the target object, sending the target information to the user side. According to the method, a target crowd is divided into two user groups, and coupons are pushed in different modes, and the second mode is that the coupons are pushed according to the active search of users. Only when the user in the second target user group has a demand for the coupons, the coupons can be pushed to the user, so that the problem of interference to the user when the coupons are actively pushed to the user is solved.

Description

technical field [0001] The present application relates to the field of computers, and specifically relates to a method for sending target information, a method for obtaining target information, a device for sending target information, a device for obtaining target information, a storage medium, and electronic equipment. Background technique [0002] With the rapid development of the Internet, more and more merchants conduct marketing to users through online information push methods, such as merchants push coupon information to users through online marketing. However, in the prior art, the target group is usually determined according to data such as user orders, location, time, and status, and then coupon information is sent to the above-mentioned target group to achieve the purpose of merchant marketing. [0003] However, for the target group in the above marketing method, there may be some users who do not need the coupon information issued by the merchant this time. There...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0239G06Q30/0201G06Q30/0202
Inventor 高翔
Owner KOUBEI SHANGHAI INFORMATION TECH CO LTD
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