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Automobile industry customer ID identification system and method, and medium

An identification method and identification system technology, applied in the field of customer ID identification systems in the automotive industry, can solve the problems of not having ID access between multi-service data, not having ID similarity calculation, unable to form stable value output, etc., so as to reduce the amount of calculation. , Solve the effect of low computing efficiency and insufficient computing power of the whole network

Pending Publication Date: 2020-11-10
上海数策软件股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, for a long time, the input and output of data analysis in the automotive industry has been low, and it has been unable to form a stable value output. The main problems are:
[0005] (2) Since the current main customer data is filled in manually by dealers rather than automatically obtained by machines, many customer information is wrong
But it: 1. It is only applicable to the ID connection of consumption log data, and does not have the function of ID connection between multi-service data; 2. It does not have the function of calculating ID similarity and repairing wrong ID information.

Method used

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  • Automobile industry customer ID identification system and method, and medium
  • Automobile industry customer ID identification system and method, and medium
  • Automobile industry customer ID identification system and method, and medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0059] This system collects, integrates and standardizes customer IDs by opening up the data of multiple business systems of the OEM, combines machine learning algorithms and business rules, classifies and merges the relationship between people and vehicles, repairs wrong IDs, and establishes based on graph calculations The customer ID relationship network realizes the layered display of people (ID cards) machines (mobile phone numbers) and objects (vehicle number, vehicle license number).

[0060]Through this system, the data quality of OEM customer IDs can be improved; the data analysis team can conduct real-time query on the ID relationship network to improve the efficiency of data analysis; the marketing team can implement marketing activities based on more accurate customer IDs to improve customer reach.

[0061] Such as figure 1 , the system includes basic data processing module, ID repair module, ID intimacy calculation, transfer relationship chain judgment module, visu...

Embodiment 2

[0151] This system is provided to the data analysis department of the main engine factory for use, and is applied to precise marketing of car owners or customer relationship management. The system is responsible for updating or repairing customer ID information according to calculation logic on a daily basis, and at the same time provides visualization functions to realize the hierarchical display of customer ID relationship sub-networks. The system has changed the original working method of enterprises integrating and analyzing business data manually, improved the efficiency of data analysis, located problem data in a timely manner and corrected them, and achieved accurate customer contact.

[0152] Before the implementation of this system, enterprises did not identify the SIL list. After the optimization of this system, the following main implementation effects were achieved:

[0153] (1) The SIL list for identifying the frame number accounts for 0.03% of all frame numbers. ...

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Abstract

The invention provides an automobile industry customer ID identification system and method, and a medium, and the system comprises a basic data processing module which carries out collection, integration and standardization of ID data of a customer main engine plant, builds a non-marketing list library, and is used for ID information filtering; a ID repairing module used for analyzing the ID dataaccording to a machine learning algorithm and replacing a wrong ID with a correct ID; an ID intimacy calculation module used for calculating the intimacy between IDs in sub-networks; a transfer relationship chain judgment module used for updating the ID pairing relation according to the intimacy between the IDs; and a visual display module used for carrying out man-machine object layering on the ID relationship in the sub-network and carrying out visual display on the topological structure of the sub-networks so as to realize query of sub-network data and identification of the ID. An SIL library is adopted to clean ID data, so that the ID relationship network structure is simplified, the subsequent data processing magnitude is reduced, and the problem of low calculation efficiency of an original graph is solved.

Description

technical field [0001] The present invention relates to the technical field of data analysis in the automobile industry, in particular to a customer ID identification system, method and medium in the automobile industry. Background technique [0002] In recent years, with the development of the Internet, especially the mobile Internet, customer needs have shown a trend of individualization. The traditional full coverage and bombardment marketing methods in the automotive industry have been unable to meet customer needs. OEMs can only provide more differentiated products or services , can really impress customers, and the basis of all this is the analysis and application of customer data. [0003] However, for a long time, the input and output of data analysis in the automotive industry has been low, and it has been unable to form a stable value output. The main problems are: [0004] (1) Cars and people are not a simple one-to-one relationship between cars and car owners, b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N20/00
CPCG06Q30/0201G06N20/00
Inventor 王海黄蓉蓉邬凯乐李红明张椿琳
Owner 上海数策软件股份有限公司
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