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Advertisement putting method and device and storage medium

A technology of advertising placement and advertising, which is applied in the Internet field, can solve the problems of expanding the amount of advertising, and achieve the effect of ensuring the effect of advertising, avoiding the difficulty of advertising, and ensuring the amount of advertising

Inactive Publication Date: 2019-08-06
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The purpose of the embodiment of the present application is to provide an advertisement delivery method, device and storage medium, which is used to solve the problem that the existing advertisement delivery cannot guarantee the expansion of the delivery volume under the good conversion effect

Method used

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  • Advertisement putting method and device and storage medium
  • Advertisement putting method and device and storage medium
  • Advertisement putting method and device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0056] Such as figure 1 As shown, this application provides an advertisement placement method, which includes:

[0057] Step 101: Determine the associated user set of the user and the advertisement attribute of the advertisement approved by the user according to the information of the user, and go to step 103.

[0058] Step 103: Carry out advertisement delivery to the associated user set of the user according to the advertisement attribute.

[0059] In step 101, the user's information is stored in a database, and the database can store advertisement information and user information at the same time; user information includes multiple aspects of the user's information, which specifically can include the user's user ID, the user's device logo, the user's visits to various websites, records of various brand advertisements, etc. The associated user set of the user identifies a set of multiple users related to the user. The advertisement attribute of the advertisement approved b...

no. 2 example

[0106] Such as Figure 7 As shown, the present application provides an advertisement delivery device, which includes:

[0107] A determining module 201, configured to determine the associated user set of the user and the advertisement attribute of the advertisement approved by the user according to the information of the user;

[0108] The delivery module 202 is configured to deliver the advertisement attribute to the associated user set of the user.

[0109] The device designed by the above scheme analyzes the social relationship of the user through big data, generates a set of related users of the user, and then determines the advertisement approved by the user, and then delivers the advertisement approved by the user to the associated user of the user in a targeted manner, ensuring that the advertisement The amount of delivery and the effect of delivery avoid the problems of inaccurate delivery and difficulty in expanding the delivery due to the lack of social data, thus r...

no. 3 example

[0115] Such as Figure 8 As shown, the present application provides an electronic device, including: a processor 301, a memory 302 and a communication module 303 respectively connected to the processor, the memory 302 stores machine-readable instructions executable by the processor 301, and the communication module 303 uses For communication and transmission with external devices; when the computing device is running, the processor 301 executes the machine-readable instructions, so as to execute the first embodiment and any optional implementation of the first embodiment. the method.

[0116] The present application provides a computer-readable storage medium, on which a computer program is stored. When the computer program is run by a processor, the first embodiment and any optional implementation manner of the first embodiment are executed. of the described method.

[0117] Wherein, the storage medium can be realized by any type of volatile or non-volatile storage device o...

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Abstract

The embodiment of the invention aims to provide an advertisement putting method and device and a storage medium. The method comprises the steps of determining an associated user set of a user and an advertisement attribute of an advertisement recognized by the user according to information of the user; and according to the advertisement attribute, carrying out advertisement putting on an associated user set of the user.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular, to an advertisement delivery method, device and storage medium. Background technique [0002] With the continuous development of network technology, the current wireless network application has penetrated into all aspects of life, and pushing advertisements to users is one of them. But at present, the current status of advertising is that the higher the accuracy, the smaller the amount of advertising, and there is a problem that it cannot guarantee the expansion of the amount of advertising under good conversion effects. Contents of the invention [0003] The purpose of the embodiment of the present application is to provide an advertisement delivery method, device and storage medium, which is used to solve the problem that the existing advertisement delivery cannot ensure the expansion of the delivery volume under good conversion effect. [0004] In order to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0251G06Q30/0277
Inventor 段继玲
Owner MIAOZHEN INFORMATION TECH CO LTD
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