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Data processing method and device

A technology of data processing and confidence, applied in the field of data processing, can solve problems such as difficult to guarantee the retention of new users, loss of users, and inability to guarantee interest-related issues, so as to achieve easy viewing or attention, not easy to lose, and improve retention rate Effect

Active Publication Date: 2018-03-06
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, since the interest models of these new users cannot be obtained at the beginning, only blind recommendation can be made, and there is no guarantee that the information recommended to these new users is related to the interests of these new users
If the information recommended in the previous few times is not related to the user's interest, it is easy to cause the final loss of the user
If the feedback data of these users on the previous recommended information is analyzed, the delay is relatively large, and it is easy to lose users before obtaining the user's interest model.
For example, for the daily new users of reading apps, since the reading apps have no information about these users, they cannot recommend content that users like based on their interests, and can only recommend some real-time hot news or hot information. It is difficult to guarantee the retention of new users

Method used

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Examples

Experimental program
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Embodiment 1

[0032] An embodiment of the present invention provides a data processing method, which can be applied to the server side, such as figure 1 As shown, the method mainly includes:

[0033] Step 101: Receive an access request from a reading application.

[0034] Wherein, the reading application includes a news application and / or an information sharing application.

[0035] Here, the news application may include a news reading application such as Tencent News.

[0036] Here, the information sharing applications may include sharing applications that share articles edited or comments written by users. Through these information sharing applications, users can view other people's comment information and upload their own edited information.

[0037] Here, the reading application may be an application already installed on the terminal device. Exemplarily, a reading application is installed on the terminal, and the reading application has the function of pushing messages; When the sho...

Embodiment 2

[0168] Figure 7 A schematic diagram of the composition and structure of the data processing device provided by the embodiment of the present invention, such as Figure 7 As shown, the device includes:

[0169] The detection unit 71 is configured to receive an access request from a reading application; the reading application includes a news application and / or an information sharing application;

[0170] A judging unit 72, configured to judge whether the device sending the access request is a newly added device; integer;

[0171] An acquiring unit 73, configured to acquire the user feature corresponding to the device identifier of the newly added device when the device sending the access request is a newly added device;

[0172] An extracting unit 74, configured to extract message features of messages to be pushed in the reading application;

[0173] A matching unit 75, configured to match the message features with the user features;

[0174] A push unit 76, configured to...

Embodiment 3

[0218] This embodiment provides a data processing system, Figure 8 An interactive schematic diagram of the data processing system provided by the present invention, such as Figure 8 As shown, the data processing system includes: a server 81 and at least one terminal 82; the server 81 and the terminal 82 are connected through a network; the network can be a wired network, a wireless network or a mixed network of wired and wireless.

[0219] Specifically, the terminals include but are not limited to desktop computers, mobile phones, notebook computers, and televisions.

[0220] The server 81 is configured to receive the request sent by the terminal 82 to access the reading application, and determine whether the device sending the access request is a newly added device; The user feature corresponding to the device identifier of the newly added device pushes a message in the reading application that is suitable for the user feature to the added device based on the user feature;...

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Abstract

The invention provides a data processing method and device. The method comprises the following steps of receiving an access request of a reading application, wherein the reading application comprisesa news application and / or an information sharing application; determining whether the device for sending the access request is a new device, wherein the new device is a device accessing the reading type application less than N accumulated times, and N is a positive integer which is greater than or equal to 1; when the device sending the access request is the new device, acquiring the user characteristics corresponding to the device identifier of the new device, wherein the user characteristic is the related information related to the reading preference of a user who uses the new device; extracting the message characteristic of the message to be pushed in the reading application; matching the message characteristic with the user characteristic; and pushing a message matched with the user characteristic in the message to be pushed to the new device.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a data processing method and device. Background technique [0002] At present, there are gradually many applications that can push valuable and personalized information for users according to their interests. For these applications, a large number of new users may be added every day. Therefore, how to improve the retention rate of these new users has become one of the main development directions for increasing the number of users of these applications. However, since the interest models of these new users cannot be obtained at the beginning, only blind recommendation can be made, and there is no guarantee that the information recommended to these new users is related to the interests of these new users. If the information recommended in the previous few times is not related to the user's interest, it is easy to cause the final loss of the user. If we analyze the feedback data of ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 周小惠
Owner TENCENT TECH (BEIJING) CO LTD
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