Mobile advertisement terminal data processing method

A mobile advertising and data processing technology, applied in the communication field, can solve problems such as short user stay time, low concentration, poor user experience, etc., and achieve the effects of improving user experience, increasing display speed, and improving accuracy

Inactive Publication Date: 2018-02-16
一拓文化传媒(上海)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The fragmentation of mobile device use time leads to shorter stay time and lower concentration of users, which in turn affects the realization mechanism of advertising effects
The screen size of mobile devices is small, and the range of advertisement display is limited. If the advertisement is inaccurate and the user is not interested, the advertisement will not only be wasted, but also cause greater interference than the PC terminal, resulting in a worse user experience

Method used

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  • Mobile advertisement terminal data processing method
  • Mobile advertisement terminal data processing method
  • Mobile advertisement terminal data processing method

Examples

Experimental program
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Embodiment Construction

[0016] The invention discloses a data processing method of a mobile advertisement terminal, adding an extended data acquisition method in the kernel of a browser, adding the analysis processing of the method in a Java Script engine analysis module, and calling the extended Java Script in a web page method to obtain data.

[0017] The technical solutions in the embodiments of the present invention will be described clearly and in detail below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention. see figure 1 , 4 , a mobile advertising terminal data processing method provided by an embodiment of the present invention.

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Abstract

The present invention is a data processing method of a mobile advertisement terminal, comprising an execution node for collecting mobile advertisement information, an information transfer node for receiving the information of the execution node, and a management node for managing the nodes in the network to which it belongs; a Java Script engine is embedded in the execution node , transfer the request to be processed to the Java Script engine, after the request is processed, the Java Script engine transmits the return value to the management node through the information transfer node for management and processing; the information transfer node adopts OSD to perform dynamic data processing Presentation, the information transfer node outputs the dynamic data to the management node; the management node assembles the dynamic data into a hyperlink, and when the mobile advertisement is triggered, the management node controls the execution node to respond to the user's request; Add the data acquisition method to be extended in the browser's kernel, and add the parsing process of this method in the Java Script engine parsing module.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a data processing method of a mobile advertising terminal. Background technique [0002] The mobile Internet and big data have brought unprecedented imagination space to advertisers to gain insight into consumers, followed by the expansion of advertisers' demand for advertising services and the improvement of judging standards. This is obviously what advertising agencies have already faced. main challenge. In fact, for the infinite possibilities brought about by the mobile Internet and big data, whoever understands faster and thinks more deeply between the advertiser and the advertising agency directly determines the balance of the relationship between the two parties in the division of labor and cooperation, and at the same time determines the balance of many Ranking of professional status, market share and future prospects of advertising agencies. [0003] The change o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/23G06Q30/02
CPCH04W4/20G06Q30/0251
Inventor 叶强武明根
Owner 一拓文化传媒(上海)有限公司
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