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Data processing method and apparatus, and electronic device

A data processing device and data processing technology, applied in the field of communication, can solve the problems of reducing server performance and wasting network bandwidth, etc.

Inactive Publication Date: 2017-06-13
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The embodiment of the present invention provides a data processing method, device and electronic equipment, which can solve the problems of wasting network bandwidth and reducing server performance in the prior art

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  • Data processing method and apparatus, and electronic device
  • Data processing method and apparatus, and electronic device
  • Data processing method and apparatus, and electronic device

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Embodiment Construction

[0058] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0059] Among them, it can be seen from the description of the prior art that if the number of times a DSP participates in bidding is very small, it is meaningless for the advertising exchange platform to send a bidding request to the DSP every time. Therefore, the technical solution of the embodiment of the present invention can be based on The participation rate of DSP, the probability of triggering each DSP as a whole. Specifically, see figure 1 , figure 1 T...

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Abstract

An embodiment of the invention relates to a data processing method. The method comprises the steps of updating pre-stored bidding information of a DSP (Demand Side Platform) according to a response of the DSP when a bidding request is sent to the DSP; calculating a participation rate of the DSP according to the bidding information; when the participation rate is smaller than a first preset threshold, reducing a triggering probability of the DSP according to a preset rule, thereby obtaining a target triggering probability; and when the bidding request is sent again, determining whether the bidding request is sent to the DSP or not according to the target triggering probability. Embodiments of the invention furthermore disclose a data processing apparatus and an electronic device. According to the technical scheme provided by the method, the apparatus and the electronic device, a triggering frequency of the DSP with a low response frequency can be reduced and the number of DSPs needed to be triggered can be reduced under the condition of ensuring the bidding efficiency and effect, so that the network bandwidth can be saved and the server performance can be improved.

Description

technical field [0001] Embodiments of the present invention relate to the field of communication technologies, and more specifically, relate to a data processing method, device, and electronic equipment. Background technique [0002] At present, as an advertising delivery mode with stronger directivity and higher matching accuracy with user attributes, the RTB (Real Time Bidding, real-time bidding) advertising delivery mode is currently a more popular advertising delivery mode. Among them, in the RTB advertising mode, an advertising trading platform is set in advance, and the advertising trading platform can establish an SSP (Sell-side Platform) that provides advertising spaces and a DSP (Demand-side Platform) that requires advertising spaces. platform) connection. During execution, when the ad exchange platform receives an ad space provided by an SSP, due to the large number of DSPs, the ad exchange platform usually determines the DSP that will place the ad in the ad space...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275
Inventor 敖伟波王晓慧
Owner LETV HLDG BEIJING CO LTD
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