New media value and effect evaluation method and system

Abstract

The invention discloses a new media value and effect evaluation method and system, which relates to the field of media assessment technologies. The method comprises the steps that registering or logging in an account is carried out; the access information of a number of WeChats or microblogs is acquired; the access information is analyzed, and the value and effect of each WeChat or microblog are evaluated according to analysis results; evaluation results are sorted; monitored WeChats or microblogs are added, and grouping is carried out for management; the access information of monitored WeChats or microblogs is acquired; the access information is analyzed, and the value and effect of the WeChats or microblogs are evaluated according to analysis results; cooperating WeChats or microblogs are selected; and advertising is carried out on selected cooperating WeChats or microblogs; and the effect of advertising is analyzed and monitored through views. According to the invention, the value and effect of a new media can be quickly, effectively and automatically evaluated, which is convenient for a user to select new mediums in advertising cooperation.

Description

technical field [0001] The invention relates to the technical field of new media value and effect evaluation, in particular to a new media value and effect evaluation method and system. Background technique [0002] In the era of mobile Internet, social media represented by Weibo and WeChat have been rapidly developed and popularized, and social media represented by these two platforms generate a large amount of UGC content every day. In addition to ordinary users, companies and media are attracted to these platforms, hoping to get their brands exposed. [0003] Therefore, in the era when new media is popular, brand companies or public relations companies hope to have a set of methods or models to help them manage these new media. "Operation" includes the realization of the value evaluation of new media and the judgment of the delivery effect. [0004] In the existing technical solutions, when a brand enterprise uses new media for brand promotion, it generally needs to go ...

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Problems solved by technology

In this process, the cost of communication is relatively high, and it is easy to be raised on the ground;

[0006] ②Companies do not have technical means to evaluate the value of new media; companies can only look through the historical publishing articles of each new media (such as WeChat official account) one by one, and consider the reading volume of the articles to measure, which is time-consuming and laborious;

[0007] ③Enterprises cannot accurately measure the effect of delivery; on the one hand, there are a large number of zombie accounts on the Weibo platform, and the WeChat platform also has behaviors such as swiping the number of readings. Since there is no technical means, the enterprise can only measure the effect based on a piece of paper data

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