RFID intelligent sensing recognition technology-based consumer preference survey and analysis system

Abstract

The invention provides an RFID intelligent sensing recognition technology-based consumer preference survey and analysis system. The system of the invention includes an intelligent label which is attached to a commodity for sale, an intelligent object state identification terminal which can wirelessly acquire related information of the intelligent label, a base station with a wireless receiving module, and a computer for a user to acquire and analyze data; the intelligent label includes an MEMS sensor which acquires the acceleration information of the object, a main control and detection unit and a wireless transmission module; the intelligent object state identification terminal formats data acquired from the label, packages the data and uploads the packaged data to the base station with the wireless receiving module; the base station transmits the data to the computer through a USB communication mode; and an analysis module is arranged in the computer. With the system of the invention adopted, information such as the preferences of consumers, the number of people who are interested in the object, and the effective attention degree of the object can be accurately obtained; and a survey and research process is basically completed by equipment, and the acquisition of survey results can be more quick and accurate.

Description

Technical field: [0001] The invention relates to a system for investigating and analyzing consumer preferences in supermarkets, in particular to a system for acquiring consumer preference information by applying RFID intelligent identification sensing technology. Background technique: [0002] Consumers' consumption habits and lifestyles will continue to undergo new changes. All major supermarkets hope to grasp the laws of consumers' purchasing behaviors, so as to formulate effective marketing strategies, update the layout of supermarket products, and achieve greater sales to win. The purpose of obtaining higher profits. At present, the commonly used method is to conduct questionnaire surveys on supermarket consumers. Questionnaire survey is a structured survey, and its results can generally be quantified, which is convenient for statistical processing and analysis. There are a large number of related statistical analysis software to help us classify data and facilitate dat...

AI Technical Summary

Problems solved by technology

However, there are also some insurmountable shortcomings in questionnaire surveys: the survey results are wide and deep, and cannot truly reflect the preferences of consumers; in addition, survey questionnaires are often filled by consumers themselves, and people often pretend to be consumers to participate in the survey. In the process of filling out the questionnaire, the respondents may be affected by others and their own emotions, but did not fill in the real situation of the user, resulting in the low reliability and efficiency of the data obtained by the questionnaire survey method.

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