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Web banner advertisement displaying method and system

An advertising and webpage technology, applied in the field of Internet information communication, can solve problems such as increasing the number of webpage advertisements, negative impact on user experience, affecting user browsing experience, etc., to achieve the effect of improving delivery effect and conversion rate, and improving user experience.

Inactive Publication Date: 2015-01-07
李阳
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This way of displaying web ads is highly intrusive and has a huge negative impact on user experience
[0007] Most of the webpages now have webpage advertisements themselves, and these webpage advertisements and the advertisements displayed by the browser extension application are independent of each other, so the existing technology for displaying webpage advertisements adopted by the browser extension application, Causes the displayed webpage advertisements to increase the number of webpage advertisements perceived by the user, negatively affecting the user's browsing experience

Method used

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  • Web banner advertisement displaying method and system
  • Web banner advertisement displaying method and system
  • Web banner advertisement displaying method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0036] The basic idea of ​​the present invention is to identify the existing webpage advertisements on the webpage, cover the existing webpage advertisements with the target webpage advertisements to be placed, or replace the existing webpage advertisements with the target webpage advertisements to be placed , so as to improve the user experience when the third party displays webpage advertisements, thereby improving the delivery effect and conversion rate of webpage advertisements.

[0037]In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other em...

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PUM

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Abstract

The invention discloses a web banner advertisement displaying method and system. The web banner advertisement displaying system comprises an advertisement carrier attribute keyword gathering module, a target page content acquiring module, an existed advertisement carrier identifying module and a target web banner advertisement putting module. The web banner advertisement displaying method includes that gathering keywords in the attribute of an HTML element in the network for supporting the web banner advertisement; acquiring the information of a target page for pre-putting the target web banner advertisement to be put, wherein the information comprises the target page content information; identifying the HTML element which supports the existed web banner advertisement on the target page according to the gathered keywords of the HTML attribute; enabling the target web banner advertisement to be put to cover the existed web banner advertisement or replacing the existed web banner advertisement with the target web banner advertisement to be put. The web banner advertisement displaying method and system can promote the user experience when displaying the web banner advertisement, and accordingly the web banner advertisement putting effect and conversion rate are improved.

Description

technical field [0001] The invention belongs to the field of Internet information communication, in particular to a method and system for displaying web page advertisements in the field of web page advertisements. Background technique [0002] Modern browsers provide rich and powerful open interfaces. These open interfaces provide the ability to access and operate web content. The HTML structure, CSS style, JAVASCRIPT script to read, add, delete, modify and other operations. [0003] Based on these open interfaces, many browser extension applications (also called extension programs, extension applications or plug-in applications) have been born. [0004] In implementation, the open interface of these browsers is realized by providing an additional interface for the JAVASCRIPT language, so that the JAVASCRIPT program of the third-party browser extension application program can access and operate the webpage content of the webpage opened by the user. [0005] Currently, many...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9577G06F16/957G06Q30/0277
Inventor 李阳
Owner 李阳
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