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P2P privacy management method in mobile electronic commerce real-time recommendation

A real-time recommendation and e-commerce technology, which is applied in the fields of electronic digital data processing, instruments, digital data protection, etc., can solve problems such as battery exhaustion, loss of usability, performance degradation, etc., and achieve the effect of ensuring timeliness

Active Publication Date: 2014-08-06
GUANGXI NORMAL UNIV
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] ① Due to the requirements of personalization and high precision, the mobile commerce recommendation system should collect as much real-time incremental data as possible. Using traditional privacy protection technologies such as aggregation or adding noise will greatly reduce the quality of recommendation
[0005] ②Due to the limited memory and computing power of mobile terminals, the privacy protection algorithm itself cannot be too complex, and the use of traditional encryption and other privacy protection technologies for collected real-time data will lead to performance degradation or loss of availability, and even battery exhaustion
[0006] ③ Due to the limited screen and storage capacity of the mobile terminal, the recommended products should be few but refined, otherwise the necessity of recommendation will be lost

Method used

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  • P2P privacy management method in mobile electronic commerce real-time recommendation
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  • P2P privacy management method in mobile electronic commerce real-time recommendation

Examples

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Embodiment Construction

[0028] A P2P privacy management method in real-time recommendation of mobile e-commerce, such as figure 1 As shown, it mainly includes the following steps:

[0029] Step 1. When a mobile user needs to obtain a recommendation, he or she uses a specific physical action (such as shaking or pressing a button to select) to trigger the mobile user's smart terminal to initiate a friend search in the terminal. At this time, the initiating terminal determines its own location through wireless positioning, and sends its location information to the recommendation server. After receiving the location information sent by the initiating terminal, the recommendation server sends the information of the k smart terminals closest to the initiating terminal, that is, neighbor terminals, to the initiating terminal. The initiating terminal contacts the k neighboring terminals. If there are one or more friend circles in the k neighboring terminals, the initiating terminal chooses to join the neare...

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Abstract

The invention discloses a P2P privacy management method in mobile electronic commerce real-time recommendation. A friend circle is built and an agent of the friend circle is selected; common users of the friend circle send incremental data to the agent in a packed mode, and the agent processes the incremental data anonymously and sends the incremental data to a recommendation server; the recommendation server analyzes incremental data packets, and corresponding recommended commodity sets are obtained and fed back to the agent; the agent receives the recommended commodity sets and distributes the recommended commodity sets to corresponding users. In the recommendation process, incremental data of the users are not processed and accordingly high-precision recommendation can be achieved. Meanwhile, anonymity of user data is achieved, so that a recommendation system cannot distinguish whether one certain incremental data packet corresponds to one certain mobile user. Besides, due to mobility of the mobile users, one certain mobile user may not always be in a certain area or forward the data always through one certain terminal, and accordingly private data of the users are well protected.

Description

technical field [0001] The invention belongs to the field of mobile e-commerce, and in particular relates to a P2P privacy management method in real-time recommendation of mobile e-commerce. Background technique [0002] E-commerce is in the ascendant. With the widespread application of smart terminals such as smart phones and tablet computers marked by iPad and the rapid development of mobile communication technology, mobile e-commerce has become a popular business model, changing people's work and lifestyle. . The so-called mobile e-commerce refers to the B2B, B2C or C2C e-commerce system that combines wireless terminals such as mobile phones, PDAs, and handheld computers with wireless Internet technology. Compared with traditional e-commerce, mobile e-commerce can truly enable anyone to shop online at any time and any place, and realize online and offline shopping and transactions anytime, anywhere, such as waiting for the bus, before going to bed and other fragmented ti...

Claims

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Application Information

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IPC IPC(8): G06F21/60G06Q30/02
CPCG06F21/6254G06Q30/0201
Inventor 王利娥李先贤张诗梦
Owner GUANGXI NORMAL UNIV
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