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Method and device for playing outdoor advertisement

An advertising broadcasting and outdoor technology, applied in electrical components, selective content distribution, image communication, etc., can solve the problems of inability to achieve the effect of statistical advertising, inability to deliver goals, etc., and achieve the effect of accurate statistical advertising effect

Inactive Publication Date: 2014-07-02
夷希数码科技(上海)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is that the existing outdoor advertising push method has the limitation that the position of the billboard is fixed, so that it is impossible to deliver the target to a wider audience, and it is impossible to accurately count the advertising effect for the advertiser. Defects, provide an outdoor advertising playing method and device

Method used

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  • Method and device for playing outdoor advertisement
  • Method and device for playing outdoor advertisement

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Embodiment Construction

[0027] In order to solve the limitation of the fixed position of the billboard in the existing outdoor advertising push method, so that the target cannot be delivered to a wider audience, and the defect of accurately counting the advertising effect for the advertiser cannot be achieved, the present invention uses the extracted Describe the characteristics of the surrounding environment and supplementary virtual information, and display the combined environmental characteristics and item information on the mobile device. It will not be limited by the fixed position of the current outdoor billboards on the mobile device, so as to reach a wider audience. Deliver goals, and can accurately count advertising effects for advertisers.

[0028] In order to have a clearer understanding of the technical features, purposes and effects of the present invention, the specific embodiments of the present invention will now be described in detail with reference to the accompanying drawings. inv...

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Abstract

The invention discloses a method for playing an outdoor advertisement. The method comprises the steps that 1, each colorful video picture of the surrounding environment is collected in real time, each colorful video picture is transcoded into a gray level video picture, high contrast processing is conducted, and the boundaries of the pictures needing to be displayed are highlighted; 2, identification point conversion is conducted on the boundaries of the pictures, an identification point conversion result is stored in a map mode so as to serve as identification comparison information, and the surrounding environment is identified; 3, after the surrounding environment is identified, outlines of objects needing to be displayed are dynamically generated and managed, information such as the positions of the objects in the pictures is changed in real time, and three-dimensional dynamic stereoscopic frame rendering is conducted on the objects; 4, combined environment characteristics and the object information are displayed on a mobile device. By implementing the method, a goal can be transmitted to more audiences and the advertisement effect can be accurately counted for an advertiser.

Description

technical field [0001] The present invention relates to the field of advertisement pushing, and more specifically, relates to an outdoor advertisement playing method and device. Background technique [0002] Traditional outdoor advertising is a form of advertising media that targets mobile audiences and is the oldest form of advertising. Outdoor advertising signs are mostly placed on both sides of the road to show the content of the signs to pedestrians, passengers and drivers. However, the existing outdoor advertisement push method has the limitation of the fixed position of the billboard, so that it cannot convey the target to a wider audience, and cannot achieve the effect of accurately counting advertisements for advertisers. Contents of the invention [0003] The technical problem to be solved by the present invention is that the existing outdoor advertising push method has the limitation that the position of the billboard is fixed, so that it is impossible to delive...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/81H04N21/466G06Q30/02
Inventor 屠巍瀚
Owner 夷希数码科技(上海)有限公司
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