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Identification method of advertisement image

An identification method and image technology, applied in the field of communication and information, can solve the problems of inability to obtain advertising information quickly and conveniently, affecting user experience, etc., and achieve the effects of fast and convenient acquisition, cost reduction, and excellent experience

Inactive Publication Date: 2013-03-20
百灵时代传媒集团有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The invention discloses a method for identifying an advertisement image, which can solve the problem that the user cannot quickly and conveniently obtain the advertisement information carried by the advertisement image, which affects user experience

Method used

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  • Identification method of advertisement image
  • Identification method of advertisement image
  • Identification method of advertisement image

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Embodiment Construction

[0061] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0062] With the continuous advancement of technology, mobile terminals such as smart phones have also developed rapidly, and more and more application functions are integrated on mobile terminals, such as:

[0063] (1) Take photos / videos

[0064] The mobile terminal is equipped with a camera and a camera function. Users can use the camera function to take pictures and store them anytime and anywhere, providing an entry source for image generation.

[0065] (2...

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Abstract

The invention discloses an identification method of an advertisement image, which comprises the steps that an image to be identified which is uploaded from a mobile terminal is obtained; the image to be identified contains a part of the advertisement image or the whole advertisement image; the image to be identified is compared with feature information in a preset feature information base; the advertisement image corresponding to the image to be identified is obtained; advertisement information corresponding to the advertisement image is obtained; and the advertisement information is fed back to the mobile terminal. The invention further provides a server. According to the identification method, a method of obtaining the advertisement information by adding an additional two-dimensional code or a bar code on the advertisement image is avoided, the whole advertisement image is within an available shooting range of the user, a method that the user have to shoot a specific position of the two-dimensional code or the bar code is avoided, the difficulty for the user to obtain the extended advertisement information is lowered, the advertisement information carried by the advertisement image is obtained by the user quickly and conveniently, and a user experience is further optimized.

Description

technical field [0001] The invention relates to the field of communication and information technology, in particular to a method for identifying an advertisement image. Background technique [0002] With the continuous advancement of technology, human beings have entered the rapid information age. In order to improve their competitiveness, many businesses choose to post advertising images in shopping malls, station signs and other places with a lot of traffic. Displayed in the form of advertising images to achieve the purpose of advertising. [0003] In order to win the favor of users, advertising images are often designed to be more beautiful, and the resulting cost is that the amount of information contained is very small. For this reason, some advertising images additionally add a two-dimensional code or barcode containing extended information on the advertising image, so that Image users take photos or scan QR codes or barcodes located at specific locations through mobi...

Claims

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Application Information

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IPC IPC(8): G06K9/64G06K9/46
Inventor 张伟雄
Owner 百灵时代传媒集团有限公司
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