Multimedia information processing system

Abstract

The embodiment of the invention provides a multimedia information processing system, comprising a collector, a multimedia player, a reference information storing device and a control device, wherein the collector is used for collecting vehicle identifications; the multimedia player is arranged at a second preset position of a vehicle gathering place, and used for playing multimedia information; the reference information storing device is used for storing the correspondences between preset vehicle identifications and multimedia information types; the control device comprises a first control unit; and the first control unit is used for acquiring the vehicle identification collected by the collector when a vehicle drives to a first preset position of the vehicle gathering place, refers to the correspondences to determine the multimedia information type corresponding to the identified vehicle identification, and controls the multimedia player to play the multimedia information corresponding to the multimedia information type. The multimedia information processing system improves the advertising efficiency, and switches on the player when the vehicle drives to a preset position, thus solving the problem of the large electric energy consumption because the player is switched on all the time.

Description

technical field [0001] The present application relates to the technical field of multimedia information processing, in particular to a multimedia information processing system. Background technique [0002] At present, with the popularity of private cars, there are more and more vehicle gathering places such as parking lots. At the same time, with the prosperity of the advertising industry, many businesses have installed a large number of advertising playback devices in these vehicle gathering places in order to obtain the purpose of advertising. . [0003] However, there are many types of advertisements, and the applicable groups of people are naturally different. Different groups of people have different consumption levels, and naturally the grades of the products in the advertisements they pay attention to are also different. But the broadcasting method of the advertisement in the prior art can only be played according to the preset advertisement sequence, and the advert...

AI Technical Summary

Problems solved by technology

But the broadcasting method of the advertisement in the prior art can only be played according to the preset advertisement sequence, and the advertisement that the car owner of different consumption level sees broadcasting is all the same, can not be played in time according to the different consumption level of the car owner. Ads that match the ad type, i.e. not responsive

Moreover, the playback device located in the vehicle gathering place is always on, which consumes more power resources

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