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Insertion method and system of content into media streams

A media stream and content technology, applied in the enhanced field of media stream transmission processing

Active Publication Date: 2011-04-27
北京翩若惊鸿科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Furthermore, advertisements are frequently used in interactive applications such as video games / entertainment systems that may or may not have an online network connection

Method used

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  • Insertion method and system of content into media streams
  • Insertion method and system of content into media streams
  • Insertion method and system of content into media streams

Examples

Experimental program
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Embodiment Construction

[0011] According to various aspects of the present invention, there are provided methods, computer program products and systems for enhancing media streaming processing by inserting personalized social awareness-based content into media streams. The personalized social awareness-based content may be derived, for example, based on social awareness information associated with the target (eg, audience) of the media stream. As will be seen in more detail below, a media server may query one or more social networking servers to discover, obtain, learn, or obtain social cognitive knowledge about a corresponding target. The media server may know that the queried social awareness application has a relationship with the target, or the media server may know the social awareness application and may query to determine if the target is related to any of these known social awareness applications. Application matters.

[0012] For example, social cognitive knowledge may include information a...

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Abstract

The insertion of content into media streams is provided. A media stream is monitored by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream. A marker is selected to insert personalized social-awareness based content into the media stream. Social awareness information associated with a target of the monitored media stream is identified. The social awareness information is utilized to select personalized social-awareness based content. The personalized social-awareness based content is inserted into the monitored media stream at the corresponding insertion position associated with the selected marker to transform the media stream.

Description

technical field [0001] Aspects of the invention relate to the enhancement of media streaming processing, and in particular, to the insertion of personalized social-awareness based content into media streams. Background technique [0002] Inserting content, such as advertisements, announcements, messages, etc., into a media stream (audio and / or video) is one method for exposing the audience of the media stream to the inserted content. For example, advertisements are frequently used in mediums such as television, radio broadcasts, movies, etc. to expose audiences to products or services for sale. Advertising is also frequently used in online media processing such as podcasts, Internet radio, streaming video applications, alternate reality applications, and the like. Still further, advertisements are frequently used in interactive applications, such as video games / entertainment systems, which may or may not have an online network connection. Contents of the invention [000...

Claims

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Application Information

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IPC IPC(8): H04N21/25H04N21/254H04N21/258H04N21/238
CPCH04N21/25891H04N21/2668H04N21/2665H04N21/8455
Inventor D·W·卡尔M·D·菲斯迈尔M·D·万德尔斯基J·M·伍兹
Owner 北京翩若惊鸿科技有限公司
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