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Consumption preliminary estimate method and device thereof

A technology of estimation and advertising, which is applied in the field of online advertising, can solve the problems of low accuracy of estimation results and time-consuming model replacement, and achieve the effect of improving accuracy and simplifying the process

Inactive Publication Date: 2010-03-17
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this method can provide all the estimated results, because this method is completely statistical, the final estimated result tends to be smooth, especially when the attributes of the advertisement to be predicted change greatly. to a lesser extent
In addition, when using machine learning to estimate consumption, the establishment of models and the replacement of models are very time-consuming

Method used

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  • Consumption preliminary estimate method and device thereof
  • Consumption preliminary estimate method and device thereof
  • Consumption preliminary estimate method and device thereof

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Embodiment Construction

[0025] The technical solutions in the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0026] figure 1 It is a flowchart of an embodiment of the consumption estimation method of the present invention, such as figure 1 As shown, this embodiment includes:

[0027] Step 101, according to the auction word, matching mode, release time and promotion region of the advertisement to be predicted, traverse the click display matching log to obtain historical display records that meet the display conditions.

[0028] In this embodiment, the process of obtaining click display match...

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Abstract

The embodiment of the invention discloses a consumption preliminary estimate method and a device thereof. The consumption preliminary estimate method comprises the steps: traversing, clicking and displaying matched logs according to auction words, matched modes, dispensing time and popularization zones of an advertisement to be predicated, so as to obtain a history displaying record in accordancewith displaying conditions; inserting the advertisement to be predicated into an advertisement queue in the history displaying record according to a preset sort order rule and determining the rankingorder of the advertisement to be predicated; according to the matched modes of the advertisement to be predicated, the clicking rate of the ranking order and the number of advertisements displayed bythe history displaying record, determining the probability click rate of the advertisement to be predicated and the corresponding consumption, so as to further determine a click preliminary estimate value and a consumption preliminary estimate value; and determining a ranking preliminary estimate value according to the ranking order of the advertisement to be predicated in each obtained history displaying record. The embodiment of the invention makes full use of history data and the nature of the advertisement to be predicated to conduct consumption preliminary estimate, thus improving the accuracy of the consumption preliminary estimation and simplifying the process of consumption preliminary estimation.

Description

technical field [0001] The embodiment of the present invention relates to the technical field of network advertising, and in particular to a consumption estimation method and device. Background technique [0002] The consumption estimate is based on the auction terms purchased by the advertisement charged according to the cost-per-click (CPC) mode, and the attribute information such as the matching mode, bidding price, shelving information, delivery area and budget displayed by the advertisement , to predict the average number of clicks, consumption, average click price (Average Click Price; hereinafter referred to as: ACP) and ranking of the advertisement in the online promotion system in the next week. [0003] There are mainly two existing consumption estimation methods: one is based on the real display and bidding situation of the instantaneous system, virtual N times of display, and inserting and sorting the advertisements to be predicted to obtain billing and ranking. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 王健民黄晶姜轲
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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