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Method and system for advertisement generation and display and advertisement production and display client

An advertising display and client-side technology, applied in the Internet field, can solve the problems of high maintenance cost, waste of human, material and financial resources, etc.

Inactive Publication Date: 2010-02-17
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since the advertisement of each product needs to be designed and maintained separately; therefore, the maintenance cost is relatively high
And it needs to invest a lot of customer service personnel to review the advertisement, which wastes manpower, material and financial resources

Method used

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  • Method and system for advertisement generation and display and advertisement production and display client
  • Method and system for advertisement generation and display and advertisement production and display client
  • Method and system for advertisement generation and display and advertisement production and display client

Examples

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Embodiment Construction

[0072] The advertisement generation method provided by the embodiment of the present invention, its flow is as follows figure 1 As shown, its execution steps are as follows:

[0073] Step S101: Receive a user's advertisement creation request.

[0074] The user's advertisement creation request can be received through a web browser (that is, a WEB page), and after receiving the advertisement creation request, a preprocessing step is performed. Depending on the source of the user's advertisement creation request, the involved advertisement publishing pages are different, and the preprocessing steps are also different.

[0075] If the user's advertisement production request comes from this system (such as Alimama's advertising trading system), that is, the user purchases advertisements through this system, and the advertisement release page involved is the WEB page of this system, since the advertisement production size of this system is known Therefore, when the ad creation re...

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Abstract

The invention discloses a method and a system for advertisement real-time generation and display and an advertisement production and display client. The method comprises the following steps: receivingan advertisement production request of a user, acquiring an advertisement template and advertisement elements, and providing user selection; capturing the advertisement template and the advertisementelements selected by the user, and setting attribute information of the advertisement elements according to user instruction; generating an advertisement setting file based on a text, generating start information at least containing storage address information of the setting file, and embedding the start information into an advertisement distribution page; and resolving the start information, acquiring the storage address information of the setting file, acquiring the setting file from a corresponding address of a network side server and resolving the setting file, acquiring the advertisementtemplate and the advertisement elements from a stuff library according to the storage position information of the resolved advertisement template and the advertisement elements, and generating an advertisement to be displayed according to the attribute information of the resolved advertisement elements and displaying the advertisement. The method can conveniently and quickly implement advertisement design, and meet the design and display requirements of different users.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and system for instant advertisement generation and display for network promotion, and an advertisement production and display client. Background technique [0002] At present, there are many people who promote the network on the Internet, but to do network promotion, you need to do online advertising; the method of realizing online advertising is generally to post advertisements on portal websites, and realize advertising revenue through user clicks, that is, mass visits. For example: a user is browsing the Sohu website www.sohu.com or Sina website www.sina.com At the same time, you will see multiple automatically pop-up advertising area windows, conveying the wishes and purposes of advertisers (merchants) through online advertisements, and promoting their products, service items, company images, etc. The main (merchant) headache. [0003] Website promoters or ...

Claims

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Application Information

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IPC IPC(8): H04L12/18G06F17/30H04L12/58
Inventor 范茂义
Owner ALIBABA GRP HLDG LTD
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