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Network advertisement promotion method and system based on video originality

A technology of online advertising and video, applied in the field of advertising information, can solve the problems of large cost input, affect the effect of advertising promotion, adverse effects, etc., and achieve the effect of improving economic benefits, improving the efficiency of advertising communication, and improving efficiency.

Pending Publication Date: 2021-11-09
广州六六网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This type of advertisement can generally be divided into two types, one is not related to the content of the video, which is likely to arouse the disgust of the viewer, but will have a counterproductive effect; the other is related to the content of the video, but requires a large number of staff to pre-set, Requires a lot of manual work
Not only the cost is large, but also affects the actual publicity effect of the advertisement

Method used

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  • Network advertisement promotion method and system based on video originality
  • Network advertisement promotion method and system based on video originality
  • Network advertisement promotion method and system based on video originality

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0034] see figure 1 , figure 1 A schematic diagram of the steps of a video creative-based network advertisement promotion method provided by an embodiment of the present invention is as follows:

[0035] Step S100, acquiring video advertisement data, and extracting key frames of the video sequence according to the video sequence sampling model;

[0036] In some embodiments, collect as many videos containing subtitles as possible, construct a video sequence sampling model, and extract key frames of the video sequence; then, according to the sampled image sequence containing subtitles, use residual deep learning to construct video content and Ad matching model. Video content sampling is a way of online advertising promotion, and it is also a key step in embedding product advertisements into videos. Image sampling generally divides the entire video evenly into several equal parts, then performs random video sampling for each segmented time period, and then forms a sequence of ...

Embodiment 2

[0043] see figure 2 , figure 2 A schematic diagram of detailed steps of a video creative-based network advertisement promotion method provided by an embodiment of the present invention is as follows:

[0044] Step S200, evenly segment the video advertisement data, perform key frame sampling for each time segment combined with semantic context, and then combine the key frames to form a video sequence.

[0045] Step S210, using RNN to detect the target in the video sequence, extracting the features of the target in the video sequence, combining the attribute information in the video sequence, and selecting a matching promotion plan.

[0046] In step S220, the optimal display position of the key frame in the terminal and the attribute information corresponding to the optimal display position are calculated through the big data AI algorithm.

[0047] Step S230, the system statistically analyzes the user's viewing habits on the video browsing page, and determines the video cate...

Embodiment 3

[0053] see image 3 , image 3 A schematic diagram of a network advertising promotion system module based on video creativity provided by the embodiment of the present invention, which is as follows:

[0054] Obtaining module 10, is used for obtaining video advertisement data, extracts the key frame of video sequence according to video sequence sampling model;

[0055] Calculation module 20, for calculating and obtaining the optimal display position of the video in the terminal and the attribute information corresponding to the optimal display position according to the key frame;

[0056] The promotion module 30 is used to match the promotion scheme according to the attribute information corresponding to the optimal display position and the mapping relationship with the video, bind and upload the mapping relationship and promotion records to the database, and traverse the promotion scheme to generate query results, and manage the query results .

[0057] like Figure 4 As ...

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Abstract

The invention provides a network advertisement promotion method and system based on video originality, and relates to the technical field of advertisement information. The network advertisement promotion method based on the video originality comprises the following steps: acquiring video advertisement data, and extracting key frames of a video sequence according to a video sequence sampling model; calculating an optimal display position of the video in the terminal and attribute information corresponding to the optimal display position according to the key frame; and matching a promotion scheme according to the attribute information corresponding to the optimal display position and the mapping relationship with the video, binding the mapping relationship and the promotion record, uploading the binding relationship and the promotion record to a database, traversing the promotion scheme to generate a query result, and managing the query result. The advertisement content can be related to the video creative content, the disgust of viewers is not caused, unified matching is achieved, and economic benefits are improved. The invention further provides a network advertisement promotion system based on the video originality. The system comprises an acquisition module, a calculation module and a promotion module.

Description

technical field [0001] The present invention relates to the technical field of advertising information, in particular to a method and system for online advertising promotion based on video creativity. Background technique [0002] In the past, in the process of broadcasting TV programs on digital TV equipment, a large number of advertisements were often placed between the intervals of TV programs to bring various information to users and promote various products or services. products or services, and make purchases based on demand. [0003] With the rapid development of communication computer network technology in recent years, the rapid popularization of smart portable devices, every mobile phone user is a smart terminal, more and more users watch online video programs through smart devices (mobile phones, tablets) to increase their understanding of the outside world , Improve user entertainment and science. However, while the video is being watched, there are usually adv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0258G06Q30/0242G06Q30/0277
Inventor 施华鋆李智朱志飞
Owner 广州六六网络科技有限公司
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