Advertisement push method, device and computer-readable storage medium

Abstract

The embodiment of the present invention discloses an advertisement pushing method, including: pushing advertisements for target users according to a pre-established user portrait system; obtaining advertisement information of advertisements clicked by target users within a first preset time period; Determine an advertisement push strategy including target push frequency and target push content; and push advertisements to target users within the next first preset time period according to the determined advertisement push strategy. The present invention also provides an advertisement pushing device and a computer-readable storage medium. By implementing the above scheme, the advertisement push frequency and push content for the user can be determined according to the advertisement information and purchase information of the advertisements clicked by different users. Therefore, it is possible to determine for different users an advertisement push strategy that matches the advertisement information of the advertisements they click, thereby effectively increasing the click-through rate of advertisements.

Description

technical field [0001] The invention relates to Internet technology, in particular to an advertisement pushing method, equipment and computer-readable storage medium. Background technique [0002] With the rapid development of the Internet, the media for pushing advertisements has gradually shifted from traditional TV, radio, newspapers and outdoor billboards to the Internet. With the wide coverage of the Internet, terminals can better realize the push of advertisements. [0003] In related technologies, when the terminal pushes advertisements to users, it will first determine the targeted advertisements to be pushed to the users according to the actual needs or preferences of the users, and then set the push frequency to push the advertisements to the users at the set push frequency. [0004] However, the push frequency set in this advertisement push method is fixed, that is to say, for users who often click on advertisements and users who rarely click on advertisements, th...

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Problems solved by technology

[0004] However, the push frequency set in this advertisement push method is fixed, that is to say, for users who often click on advertisements and users who rarely click on advertisements, the advertisements are pushed at this frequency. For most users (i.e. active users), the set push frequency may not be high enough to better mobilize the enthusiasm of these users to click on advertisements, resulting in a low click-through rate of users' advertisements; while for users who do not often click on advertisements ( (i.e. inactive users), the set push frequency may be too high, so that these users feel disgusted, and instead discourage the enthusiasm of users who are not high in clicking on advertisements, resulting in low click-through rates for users

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