Terminal data acquisition system and acquisition method based on broadcast television network

Abstract

The invention discloses a terminal data acquisition system and acquisition method based on a broadcast television network. The system comprises a set top box, a network module, a data acquisition storage server and a configuration management server. The method comprises the following steps that the set top box requests and obtains configuration information from the configuration management server, acquires multi-dimensional terminal data according to the configuration information, filters, cleans and caches the data in a multi-strategy manner and uploads the data to the data acquisition and storage server through the broadcast and television two-way network at regular time; and the configuration management server automatically generates or issues personalized configuration set by an administrator to each set top box terminal according to the terminal data. According to the technology, the defect that terminal data cannot be collected at present is overcome, user portraits, user value analysis, content label and related data output are carried out by collecting multi-dimensional data, support is provided for directional marketing of business, operation strategies are adjusted and optimized in time, better services are provided for the user in a targeted mode, and a foundation is laid for subsequent AI big data analysis.

Description

technical field [0001] Embodiments of the present invention relate to the field of digital television, in particular, to a terminal data acquisition system and acquisition method based on a radio and television network. Background technique [0002] Modern society has entered the era of big data. Our country is vigorously advocating the implementation of big data strategy, and data is an important basic element of it. Data collection is the process of purposefully collecting and integrating relevant data according to the determined data analysis and framework content in combination with the functional business of the collection target. It is the basis of big data analysis and the energy source of machine learning. [0003] The radio and television network has large-scale digital TV set-top boxes for watching TV and listening to radio. It can realize two-way interactive video-on-demand and broadband Internet access. [0004] At present, the set-top box of the radio and tele...

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to aim at the above defects in the prior art, to provide a terminal data acquisition system and acquisition method based on the radio and television network, so as to make up for the defect that terminal data cannot be collected

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