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Social software advertisement information delivery method based on feature recognition and data visualization analysis

A social software and feature recognition technology, applied in advertising, data processing applications, business, etc., can solve problems such as difficult to achieve accurate and high-matching delivery requirements for user-preferred advertisements, failure to consider the characteristics of user-group preferred advertisements, and failure to achieve expected delivery effects, etc. , to achieve the effect of enhancing the advertising experience, improving the level of humanization, and improving the delivery effect

Inactive Publication Date: 2021-07-16
武汉极风世界网络科技有限责任公司
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Problems solved by technology

[0003] However, most of the advertising delivery methods of social software are rough delivery at present, that is, they do not consider the characteristics of the preferred advertisements of the user groups, resulting in a low degree of matching with the characteristics of the preferred advertisements of users. The real-time appearance of the advertisements brought advertisement harassment to the users, which made the user experience poor; on the other hand, it wasted money for the advertisers, and at the same time, the expected delivery effect could not be achieved, and it was difficult to realize the precise and high accuracy of user-preferred advertisements on social software. Match delivery needs

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  • Social software advertisement information delivery method based on feature recognition and data visualization analysis

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Embodiment Construction

[0049] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0050] refer to figure 1 As shown, the social software advertising information delivery method based on feature recognition and data visualization analysis includes the following steps;

[0051] S1. Acquisition of the age of registered users of social software: obtain all corresponding registered users on social software, and obtain the corresponding age of each user according to the registered account number corresponding to each user;

[0052] S2. User clas...

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Abstract

The invention discloses a social software advertisement information delivery method based on feature recognition and data visualization analysis, and the method comprises the steps: carrying out the dividing of the age group users of all users registered on social software, and analyzing the corresponding preference advertisement types of all users in all age groups on the social software; further determining comprehensive preference advertisement types corresponding to the users of all the age groups, and intelligently putting advertisements corresponding to the comprehensive preference advertisement types to all the users in the corresponding age groups on the social software according to the comprehensive preference advertisement types corresponding to the users of all the age groups. Precise high-matching delivery of the user preference advertisements on the social software is realized, the method has the characteristics of high delivery intelligence level and strong practicability, the matching degree with the user preference advertisement types is improved, the defect of coarse delivery of the advertisements on the social software is overcome, the advertisement experience of the users watching the advertisements on the social software is enhanced, and the advertisement putting effect is also improved.

Description

technical field [0001] The invention belongs to the technical field of advertisement delivery, and relates to a social software advertisement delivery technology, in particular to a social software advertisement information delivery method based on feature recognition and data visualization analysis. Background technique [0002] In recent years, with the rapid development of the mobile Internet, social software has become more and more popular, such as Weibo, WeChat and Facebook. On the one hand, these social software provide people with a convenient communication platform. The remarkable interactive attribute has become a mobile advertising platform that is highly sought after by advertisers and brand owners. [0003] However, most of the advertising delivery methods of social software are rough delivery at present, that is, they do not consider the characteristics of the preferred advertisements of the user groups, resulting in a low degree of matching with the characteri...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0258G06Q30/0277
Inventor 冯凯文
Owner 武汉极风世界网络科技有限责任公司
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