Advertisement putting method and device based on big data, storage medium and server

A technology of advertising and big data, applied in the field of big data

Active Publication Date: 2021-05-28
CHONGQING UNIV OF EDUCATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing advertising delivery methods combined with big data technology still have shortcomings, and it is difficult to further consider the actual shopping needs of users. Therefore, further improvements are needed to improve the accuracy and effectiveness of advertising delivery.

Method used

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  • Advertisement putting method and device based on big data, storage medium and server
  • Advertisement putting method and device based on big data, storage medium and server
  • Advertisement putting method and device based on big data, storage medium and server

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Experimental program
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Embodiment Construction

[0024] The technical solutions in the embodiments of the present application will be described below with reference to the accompanying drawings in the embodiments of the present application.

[0025] see figure 1 , figure 1 This is a flow chart of a big data-based advertisement placement method provided in the embodiment of the present application. In this embodiment, the method for placing advertisements based on big data may include steps S10, S20, S30, S40, S50, and S60.

[0026] In this embodiment, the advertisement placement method based on big data can be applied to an online shopping system, and a user can perform online shopping in the online shopping system. In the way of online shopping, users usually select shopping by searching for the name of the item. Therefore, the equipment running the online shopping system (usually the server combined with the user's terminal, uses the user's terminal to collect information, display pages, use the server for data processi...

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PUM

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Abstract

The invention provides an advertisement putting method and device based on big data, a storage medium and a server. A search article type corresponding to search content input by a user is obtained, the search article type comprises a plurality of search articles of the same kind, and complementary articles and alternative articles associated with each search article can be determined for each search article. Then the plurality of complementary articles are screened by using the forward complementary parameters to determine candidate complementary articles, and the plurality of alternative articles are screened by using the forward alternative parameters to determine candidate alternative articles. In this way, actual demands of the user can be well considered, for example, advertisements of complementary items and alternative items are put, so that the advertisement putting precision can be extremely high, the click rate, the order placing rate and the like can be extremely high, and the advertisement putting effect is greatly improved.

Description

technical field [0001] The present application relates to the technical field of big data, and in particular, to a method, device, storage medium and server for advertising delivery based on big data. Background technique [0002] With the development of network technology and digital economy, digital media has been slowly degraded under the support of traditional industries without any data capabilities, and the value of traditional advertising digital media has gradually been replaced by smartphones in the Internet era. [0003] In modern life, people's requirements for the quality of life have increased, and the response to low-level advertising is extremely poor, the response rate is low, and it is easy to cause negative emotions of users, which is not conducive to the realization of the purpose of advertising itself. Therefore, accurate advertising is the current direction of the advertising industry. [0004] With the emergence and application of big data technology, ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0271G06Q30/0277G06Q30/0601
Inventor 韦鹏程颜蓓陈美成
Owner CHONGQING UNIV OF EDUCATION
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