Commodity transaction processing method and device, commodity display method and device and electronic equipment

A transaction processing and commodity technology, applied in the information field, can solve the problems of cumbersome operation process and reduce the efficiency of video conversion transactions, and achieve the effect of avoiding cumbersome operations, facilitating shopping experience and improving efficiency.

Pending Publication Date: 2020-12-11
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The user needs to switch between the video playback interface and the product detail information page. For example, when the user wants to refer to more dimensional information about the product in the video, such as more product information, buyer show reviews, stock-in-stock units (Stock Keeping Unit, SKU), etc. to conduct product transactions, you need to jump to the product details page to find it in the subsequent transaction link, which makes the operation process cumbersome and reduces the efficiency of video conversion transactions

Method used

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  • Commodity transaction processing method and device, commodity display method and device and electronic equipment
  • Commodity transaction processing method and device, commodity display method and device and electronic equipment
  • Commodity transaction processing method and device, commodity display method and device and electronic equipment

Examples

Experimental program
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Effect test

Embodiment 1

[0058] figure 1 The flow of the commodity transaction processing method provided by the embodiment of the present invention Figure 1 , this method can be applied to e-commerce platform systems, and can realize commodity transaction processing in the video playback interface where the anchor displays commodities, including the following steps:

[0059] S110, displaying a video playback interface of the commodity.

[0060] For example, the anchor can use his own live broadcast room as a video playback interface to play the video of the product to show the product to the user. Among them, the products displayed can be the products operated by the anchor's own store, or the products of the suppliers displayed by the anchor after being authorized by other commodity suppliers (sellers' stores).

[0061] S120. Responding to the user's operation on the video playing interface, displaying product details of the product on the video playing interface.

[0062] During the process of ...

Embodiment 2

[0075] Figure 4 The flow of the commodity transaction processing method provided by the embodiment of the present invention Figure II , this method can be based on the method shown in Embodiment 1, and describe the specific application of this solution in the actual commodity transaction scenario, including the following steps:

[0076] S410, displaying a video playback interface of the product.

[0077] S420. Responding to the user's operation on the video playing interface, displaying product details of the product on the video playing interface.

[0078] For the execution process of steps S410-S420, reference may be made to the corresponding content of steps S110-S120 in the foregoing embodiments, and details are not repeated here.

[0079] S430, when it is determined that the user triggers an operation of purchasing a commodity in the commodity details, order information of the commodity is generated, and the order information is associated with information of a suppli...

Embodiment 3

[0088] Figure 5 The flow chart of the product display method provided by the embodiment of the present invention, which can provide the display process of the product during the execution of the product transaction processing method in the foregoing embodiment, includes the following steps:

[0089] S510, providing a video playback interface for displaying products.

[0090] For example, the host's live broadcast room can be used as a video playback interface for displaying products, or the e-commerce platform can independently open up video playback resources for the host to be used as a video playback interface for displaying products.

[0091] S520, displaying the video of the commodity in the video playing interface, and setting at least one interactive area in the video playing interface to display commodity transaction information.

[0092] The anchor can upload the video of the product and play it in the video playback interface to display the product, and in order to...

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Abstract

The embodiment of the invention provides a commodity transaction processing method and device, a commodity display method and device and electronic equipment. The method comprises steps of displayinga video playing interface of a commodity; responding to an operation of a user on the video playing interface, and displaying commodity details of the commodity on the video playing interface; and when it is determined that the user triggers an operation of purchasing a commodity in the commodity details, generating order information of the commodity, so the user pays the commodity according to the order information. According to the method, in the process of watching the video of the commodity by the user, the transaction process of the commodity can be completed directly by operating the video playing interface, more convenient shopping experience is brought to the user, and meanwhile, video conversion transaction efficiency is improved.

Description

technical field [0001] The present application relates to the field of information technology, and in particular to a commodity transaction processing method, commodity display method, device and electronic equipment. Background technique [0002] In the field of e-commerce, in the traditional scheme of displaying products, the product detail information page is usually provided in the form of graphics and text, and a video introduction of the product is attached to the product detail information page. In this solution, the picture is more decorative to the product, while the video is mainly responsible for the functional display of the product. Users first generate interest in the product through pictures, and then supplement the information about the product through video, but they cannot give full play to the more provocative ability of video to bring goods. [0003] The currently popular solution is to embed product titles and product links in the product video. After t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0627G06Q30/0641G06Q30/0635
Inventor 赵立冬张中宝周杰玉露
Owner ALIBABA GRP HLDG LTD
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