Food enterprise brand management system and management value evaluation method

Abstract

The invention belongs to the technical field of brand management, and particularly relates to a food enterprise brand management system and a management value evaluation method, which comprise a construction module, a popularization module, a maintenance feedback module and an evaluation module, the construction module comprises a collection unit, a competition analysis unit, a development schememaking unit, a product promotion unit, an enterprise honor construction unit and an enterprise image construction unit; the popularization module is used for actively popularizing consumers by enterprises; and the maintenance feedback module comprises a food safety supervision unit, a boxing test unit, a feedback unit, an improvement unit, a maintenance result report unit and a food safety supervision system query unit. The enterprise is constructed through the construction module and the maintenance feedback module, the product quality of the enterprise is improved, brands of the enterprise can be popularized through the popularization module, information can be provided for the construction module and the popularization module through the evaluation module, and the brand management quality of the enterprise is improved.

Description

technical field [0001] The invention belongs to the technical field of brand management, and specifically relates to a food enterprise brand management system and a management value evaluation method. Background technique [0002] At this stage, the brand management value evaluation of Chinese enterprises (groups, organizations) really needs to supervise and evaluate the brand management process, so as to make the brand management of Chinese organizations, groups, and enterprises healthier and their management value recognized. This method is developed by the author himself by combining many characteristics and elements of the management and operation of Chinese organizations, groups, and enterprises, and adopting financial capital measurement methods and management process control methods. It aims to reflect the actual value of brand management assets of Chinese organizations, groups, and enterprises. "Brand Management Value Evaluation Method". [0003] Although the purpos...

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Problems solved by technology

[0003] Although the purpose is to enable my country's national brand asset management to gradually embark on a healthy development path and gain international recognition, in order to safeguard the actual interests of Chinese organizations, groups, and enterprises, it also helps Chinese organizations, groups, and enterprises to use their brands in the international and domestic markets. Assets obtain higher value and benefits, but the enterprise is not directly connected with the value evaluation system in the process of construction, resulting in unrepresentative evaluation data conclusions in the later evaluation. Therefore, a food enterprise brand management method is proposed. The system and management value evaluation method can supervise and improve the entire process of the brand management of the enterprise, and improve the management value of the enterprise through the display of results, absorb the evaluation of all walks of life for analysis, and improve the quality of the brand management of the enterprise

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